Responsibilities

• Own and deliver the content calendar across Instagram, TikTok, Pinterest, email and the website.
• Lead the creation of engaging, on-brand content for product launches, campaigns and key trading moments.
• Plan, schedule and publish organic social content using Later.
• Create clear briefs for colleagues, creators and external partners, ensuring content is delivered on time and to a consistently high standard.
• Monitor performance and use results to improve organic reach, engagement and commercial effectiveness.
• Lead content delivery for brand and product campaigns from initial brief through to launch.
• Ensure campaign content is consistent across social media, email, the website and partnerships.
• Work with the Head of Marketing to bring the LILY & ROO brand strategy to life.
• Identify relevant social, fashion and jewellery trends and translate them into brand opportunities.
• Own influencer marketing and creator activity, including gifting, paid collaborations, affiliate relationships and campaign content.

Requirements

• At least three years’ marketing experience, ideally within jewellery, fashion, beauty, lifestyle or e-commerce.
• Experience as a Senior Marketing Executive, or in a similar role, with strong content marketing, organic social media and campaign delivery experience.
• Experience working with influencers, creators and brand partners.
• A clear understanding of how brand-led content supports commercial performance.
• Excellent organisation, communication and written English, with the ability to manage multiple deadlines without close supervision.
• A proactive, collaborative approach and confidence providing direction to junior colleagues.
• Experience using social media scheduling tools; knowledge of Later and Canva would be advantageous.

Preferred

• Experience using Later and Canva would be advantageous.

Benefits

• Ownership of LILY & ROO’s content and organic social media activity.
• The opportunity to work across campaigns, influencers and brand partnerships.
• Close collaboration with the Head of Marketing, Managing Director, Founders and wider team.
• A creative and collaborative working environment.
• Staff discount across LILY & ROO jewellery.