Responsibilities

• Own and deliver the content strategy and publishing calendar for Love2shop, ensuring content supports customer acquisition, engagement and growth.
• Lead PR, partnerships and affiliate activity for Park Christmas Savings, driving brand awareness and customer acquisition through earned and partnered channels.
• Manage and direct specialist content and PR agencies, setting priorities, approving deliverables and measuring performance against agreed objectives.
• Develop compelling content, campaigns and thought leadership opportunities that strengthen brand authority and increase visibility across key audiences.
• Work collaboratively with Product, Technology, Compliance, Data and Commercial teams to deliver campaigns and supporting customer journeys.
• Build and maintain strong relationships with publishers, media partners, affiliates, journalists and other external stakeholders.
• Oversee organic social activity across the brand portfolio, ensuring channels effectively support wider content and PR objectives.
• Monitor, analyse and report on performance, providing clear insights and recommendations to drive continuous improvement.
• Act as a brand guardian, ensuring all content and communications maintain consistency, quality and compliance.

Requirements

• Significant experience in content marketing, PR, digital PR or a related discipline.
• Experience managing agencies, budgets and cross-functional projects.
• Strong understanding of how content, PR and brand authority contribute to organic growth and customer acquisition.
• Excellent copywriting, editing and briefing skills.
• Strong organisational and programme management capabilities, with the ability to manage multiple priorities and deadlines.
• Experience using data and insight to measure performance and inform decisions.
• Confidence working with senior stakeholders and challenging constructively when needed.
• A proactive, commercially minded approach with a strong sense of ownership and accountability.

Preferred

• Experience in affiliate marketing, partnerships, consumer PR, employee benefits, financial services or regulated environments would be advantageous but is not essential.

Benefits

• 25 days’ holiday per year, plus bank holidays
• Company pension scheme
• UK health care cover
• Staff Everyday Benefits card offering discounts with multiple retailers (10%)
• Corporate travel scheme with Merseyrail, Northern rail, Arriva & Transport for Wales
• Vibrant Liverpool city centre office
• Fabulous kitchen space which offers free tea, coffee and refreshments
• Faith room open to all denominations along with dedicated kitchen space for Halal and Kosher food preparation
• Family friendly leave
• Employee social events, lunches and fun activities