Responsibilities

• - Produce draft-to-publish content across our brands, including blogs, case studies, gated content, white papers, emails and social posts
• - Act as an expert writer and editor, translating customer interviews and internal knowledge into authoritative, credible copy
• - Support flagship content initiatives for Arbor and help establish equivalent campaigns across other suite brands
• - Repurpose long-form assets into engaging, short-form formats across multiple marketing channels
• - Partner with Demand Gen on gating strategy, launch sequencing and nurture campaigns to hit termly content lead and pipeline targets
• - Collaborate with Product Marketing to map product messaging directly to key buyer personas
• - Create on-brand visual assets using Canva and AI tools
• - Own day-to-day web publishing across the Arbor suite websites, managing blog posts, landing page updates, and cross-business content requests
• - Run organic LinkedIn posting and engagement for our brands, while supporting key internal voices across the business
• - Execute group SEO and AI Engine Optimisation (AEO) workflows, tracking organic visibility and AI-referral growth

Requirements

• - B2B Writing & Editing: A strong writer who produces clear, engaging long- and short-form content with high editorial standards (SaaS or EdTech experience preferred)
• - Channel Operations: Hands-on experience operating a CMS, managing organic LinkedIn and applying core SEO/AEO principles
• - Pipeline-Driven Producer: Proven track record of creating content tied directly to lead generation, gating strategies and nurture journeys
• - AI-Native Mindset: Active user of AI-assisted tools (e.g., Claude, Gemini) to work faster, scale output and build reusable team workflows
• - Data-Literate: Comfortable reading sales funnels, content performance metrics and building reports in HubSpot
• - Brand Sensitivity: A keen eye for visual detail and strict alignment with brand guidelines with experience briefing design teams effectively
• - Organised & Agile: Able to balance multiple concurrent campaigns, channel operations and ad-hoc business requests
• - B2B Context: Understanding of complex buying cycles, multi-persona landscapes and how brand equity drives trust
• - Tech Stack Experience: Canva, Claude, Gemini, GA4 and HubSpot

Benefits

• - A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• - 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• - Life Assurance paid out at 3x annual salary
• - Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• - Private Dental Insurance with Bupa
• - Salary sacrifice Pension provided by Scottish Widows
• - Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• - 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• - Access to services such as Calm and Bippit (financial wellbeing coaching)
• - All of our roles champion flexible working and we are happy to discuss what this means to you