Responsibilities

• Own and evolve brand positioning, messaging frameworks, tone of voice and visual identity across all brands within the portfolio.
• Ensure consistency of brand expression across websites, social media, email marketing, advertising, packaging, events, trade shows, customer communications and sales materials.
• Develop and maintain comprehensive brand guidelines and ensure adherence across internal teams and external partners.
• Act as the internal brand guardian, reviewing and approving content and creative assets before publication.
• Identify opportunities to strengthen brand awareness, differentiation and customer perception.
• Monitor market trends, customer behaviours and competitor activity to identify opportunities for growth and innovation.
• Develop and own the annual and quarterly content strategy aligned to commercial objectives, product launches, seasonal campaigns and brand priorities.
• Create and manage a multi-channel content calendar covering: Organic social media Website content Blog and editorial content Email marketing PR opportunities Brand campaigns Video and photography projects
• Ensure a consistent pipeline of high-quality content is produced to support both wholesale and consumer audiences.
• Balance short-term campaign activity with long-term brand-building initiatives.

Requirements

• Minimum 5 years' experience in a senior brand, content or marketing management role.
• Strong background within consumer, lifestyle, fashion, beauty, jewellery, retail, tattoo, piercing or e-commerce sectors.
• Proven experience developing and managing multi-channel content strategies.
• Exceptional writing, editing and storytelling skills.
• Strong visual judgement with an understanding of creative direction and brand aesthetics.
• Proven experience managing, coaching and developing team members.
• Strong leadership skills with the ability to motivate teams and drive performance.
• Experience managing content creators, social media teams and external agencies.
• Demonstrable success growing organic social channels and brand engagement.
• Strong understanding of SEO, content marketing and digital customer journeys.

Preferred

• Experience in both B2B and DTC environments.
• Experience working with influencer and creator marketing programmes.
• Understanding of PR, digital PR and earned media strategies.
• Experience within premium, luxury or lifestyle brands.
• Familiarity with Shopify, GA4, social analytics platforms and SEO tools.
• Experience within the tattoo, piercing, jewellery or alternative lifestyle sectors.

Benefits

• Casual dress
• Company events
• Company pension
• Discounted or free food
• Employee discount
• Free parking
• Health & wellbeing programme
• On-site parking
• Store discount