Responsibilities

• Own the campaign calendar, shaping seasonal stories, product launches and key consumer moments.
• Develop campaign concepts alongside the Brand & Marketing Director and wider creative team.
• Write the words, headlines, campaign copy, product stories, social captions, email copy, POS and calls to action.
• Lead photo and video shoots, from briefing and casting through to shot lists, styling direction and on-set decision making.
• Shape our social storytelling, creating narratives and ideas rather than simply filling a posting schedule.
• Find and curate great customer and creator content, helping us bring more personality and human proof into the brand.
• Adapt campaign ideas across channels, including web, email, social, retail, PR and paid media.
• Work closely with our Lead Graphic Designer, eCommerce & Digitial Marketing Manager and Photographer to turn ideas into finished work.
• Look at what is working, learn from customer response and use those insights to make the next campaign stronger.
• Report to the Brand & Marketing Director.

Requirements

• 3+ years’ experience in campaigns, content, brand marketing, creative marketing or a similar role.
• Is a genuinely strong writer and can adapt tone of voice without making everything sound like marketing copy.
• Has strong creative instincts and knows the difference between an idea and an execution.
• Is curious about brands, customers and what makes creative work effective.
• Can take ownership of a project and move it forward without needing constant direction.
• Is organised enough to manage several moving parts without losing sight of the original idea.
• Enjoys working collaboratively with designers, photographers and marketers.
• Is a strong communicator, comfortable giving an opinion, receiving feedback and making decisions.
• Has experience creating work across more than one channel, whether that’s social, print, email, retail, PR, web, events or advertising.
• Wants to work in person as part of a genuinely lovely team.

Preferred

• Experience in fashion, footwear or another consumer brand would be useful, but it isn’t essential.
• Experience directing photoshoots, working with PR, creators or influencers is a bonus.

Benefits

• Casual dress
• Employee discount
• On-site parking