Brand Campaign Manager (Maternity Cover)

London, UK (Hybrid)

Salary Not AvailableMid LevelTemporary

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and orchestrate Belmond’s cross-channel campaigns from brief to delivery, with a centralized calendar that aligns hero and revenue campaigns, on-property stories, events, and cultural moments across global and local teams.

  • Campaign orchestration: shepherd multi-channel launches from briefing through delivery, ensuring timely execution and consistency.
  • Content strategy and briefs: drive channel-first briefs for Media, Web, and CRM to build fit-for-format creative.
  • Campaign performance learnings: capture learnings and feed insights into future planning to optimize impact.

Job Description

  • Act as key coordinator for campaign rollout across all channels from briefing to delivery
  • Own central campaign calendar: Focus on hero campaigns, revenue campaigns, on property stories, events and key cultural moments, working closely with local teams and the central revenue team to ensure key property moments/ revenue needs are identified early to provide a full year view
  • Proactively plan ‘revenue-driving’ campaigns for need periods during the year under the framework of Slow Luxury, as well as supporting ‘reactive’ campaign pushes for properties with specific business needs
  • Work closely with local teams to ensure that on-brand, best-in-class content is created well in advance of key calendar moments for each property - these assets can then be used to amplify the story at a global level
  • Act as key contact for sharing back local team activations to the Belmond Brand & Marketing team through hosting regular meetings
  • Act as strategic leader for content strategy across all channels - Media, Web, CRM - ensuring that all briefs take a channel-first approach to building creative that is fit-for-format
  • Finesse 360 Campaign approach, putting tools in place to ensure all assets are fit for each channel and delivered well in advance of the go-live date
  • Finesse the briefing process for all content, ensuring that appropriate briefing templates are in place to use at both a central and local level
  • Oversee localisation/translation of assets and ensure that assets are market-appropriate
  • Work closely with the media team to ensure a detailed understanding of the media plan and how assets will be amplified for all campaigns
Belmond logo

Belmond

4.0 Glassdoor

Belmond was born from a passion for connecting discerning travellers with the world’s most remarkable properties, locations and journeys. From hotels and trains to river cruises and safaris, Belmond curates incomparable experiences and crafts unforgettable stories. With a legacy spanning over 45 years, since the acquisition of Hotel Cipriani in Venice in 1976, Belmond has grown into a global collection of 43 properties spread across 24 countries and territories. Exceptional destinations connected by legendary journeys are the very soul of Belmond, where the path that brings you to a place is as important as the destination itself. A pioneer of slow travel, Belmond has been operating the Venice Simplon-Orient-Express since 1982. The group later expanded to include pristine beach resorts, such as Maroma on the Riviera Maya, historic hideaways such as Villa San Michele in the Florentine foothills, urbane icons, such as Copacabana Palace in Rio de Janeiro, and gateways to UNESCO world heritage sites, such as Hotel das Cataratas in Brazil’s Iguassu National Park. As proud custodians of storied properties, Belmond is committed to building on the past to create a new legacy: the heritage of the future. Working with communities and local talents, together with the world's most respected chefs, designers and artists, Belmond continues its purpose of perpetuating the legendary art of travel. Since 2019, Belmond has been part of the world’s leading luxury group, LVMH (Moët Hennessy Louis Vuitton).

Founded in 1976
London, England, GBR
1.8K employees (146 in marketing)
72% recommend to a friend
99% CEO approval

Traffic Signals

Monthly Visitors
635.3K
Monthly Google Ads Budget
$8.9K
Traffic Source Mix
Search
57.3%
Direct
32.2%
Referral
7.7%
Social
1.4%
Paid
1.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
93 (5% of company)

Recent News