Brand Activation Executive

Trafford, UK (Hybrid)

Salary Not AvailableEntry LevelContract

Posted 2 months ago

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Job Summary

Own activation execution and local campaign amplification across brand masterplans, with cross-functional collaboration and in-store materials governance.

  • Activation & Local Campaigns: Support delivery of the brand plan while identifying opportunities to locally amplify and lead on select campaigns.
  • Cross-Functional Collaboration: Work with central marketing, supply, sales, and nutrition teams and build retailer/agency/partner connections.
  • Materials & Performance Tracking: Brief, develop, and manage in-store activation assets and monitor activation results.

Job Description

Responsibilities

  • Supporting the activation team to execute the brand masterplan, whilst identifying opportunities to locally amplify and lead on certain campaigns and projects where appropriate and relevant.
  • Collaborate with central marketing, supply, sales, and nutrition teams.
  • Foster strong connections with retailers, marketing agencies, and brand partners.
  • Handle the briefing, development and management of in-store activation materials.
  • Monitor and analyze brand performance and activation initiatives.

Requirements

  • Some professional experience in marketing or project management.
  • A passion for marketing, FMCG, or foods.
  • Team player with an owner's mindset - highly accountable.
  • Ability to showcase multitasking, time planning, and successful delivery of activities.
  • Fluency in English is essential, as well as good MS Office skills (e.g., Excel, Outlook, Word).
Kellanova logo

Kellanova

At Kellanova, our vision is to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people.Powered by our strategy to Differentiate, Drive & Deliver, we are a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.Our purpose is to create better days and a place at the table for everyone through our trusted foods brands. As part of this purpose, we are committed to advancing sustainable & equitable access to food by creating Better Days for 4 billion people by the end of 2030.

Founded in 2023
Chicago, Illinois, USA
7.8K employees (828 in marketing)