Responsibilities

• Own and manage performance marketing campaigns
• Manage content creation to drive search and AI visibility
• Grow our social presence and interact with communities of expat parents
• Test new channels for user acquisition and find what works best
• Communicate with current users to get testimonials and feedback on how they’re finding the platform
• Work closely with the CMO to proactively report on performance, share results, feedback and improvements

Requirements

• Previous startup experience
• You have hands-on experience managing ad campaigns interpreting data, and improving efficiency.
• You have a good understanding of SEO and GEO
• You’re confident using performance data to make decisions — you know how to read CAC, CPAs, and funnel metrics, even if you’re not an analyst.
• Adaptability, proactivity, quick thinking and a willingness to experiment are a must