B2B Product Marketing Leader

Responsibilities

• Who we sell to, and which bets we make. Own ICP definition and segmentation for B2B across both of our motions, the mid-market business we win in today and the enterprise business we're building. Define which segments and which buyers Busuu commits to in B2B, and the commercial case for each. Growth & Product Strategy owns whether the engine converts into the markets you choose; you own the choice.
• How we price and package. Own pricing direction and packaging structure, grounded in how buying groups actually approve spend, who holds budget, what procurement will sign, what the economic buyer benchmarks against. This includes the commercial question that matters most to us: how a small mid-market landing becomes a large account. You define the model; Growth & Product Strategy translates it into the product requirements that make it deliverable.
• How we're positioned, and what we say. Own the value proposition and the reason a buyer chooses us over the alternatives or over doing nothing. Author the B2B message architecture, segment and buying-group specific, as the B2B expression of Busuu's cross-segment messaging framework.
• How enterprise buyers decide. Build the map of how champions, economic buyers, procurement, legal and security each evaluate and approve a deal, and what each needs to believe. This capability doesn't exist at Busuu today. You'll be creating it as the enterprise motion forms.
• The market and win-loss read. You have direct access to continuous B2B market intelligence, generated by Growth & Product Strategy, and the authority to act on it for ICP, positioning and pricing without it being filtered. You own the interpretation of why enterprise deals are actually won and lost; Growth & Product Strategy convenes the reviews and holds the relationships and deal history that make them possible.
• What sales needs to win. Own the enablement framework: what equips the team at each stage of an enterprise deal and how it's structured. Field coaching and delivery sit with sales leadership. You define messaging and positioning.
• Taking it to market. Own launch architecture and sequencing for B2B, and the rollout of packaging changes into the field.

Requirements

• Senior B2B product marketing experience, ideally in SaaS, EdTech or a comparable subscription business, deep enough to operate from muscle memory on ICP, positioning and buying group dynamics from day one.
• Enterprise commercial depth. You understand how large organisations evaluate, approve and buy, and you've made pricing and packaging decisions grounded in how buying groups actually approve spending.
• Experience of both motions, enterprise high-touch and mid-market medium-to-low-touch.
• You've built where it didn't exist. You're joining a motion that's forming, not inheriting one that works, and that prospect energizes you rather than frustrating you.
• Comfortable being the first and only person in the function, owning the outcome without a team behind you, and making the case for that team when the business has earned it.
• AI fluency as a multiplier on your own output, not a requirement to build engineering-grade automation.
• Additional European languages are a plus.

Preferred

• Additional European languages are a plus.

Benefits

• Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit
• You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area
• Busuu offers a great Private Health Insurance scheme
• There is a dedicated training budget to ensure our employees can continuously grow and progress in their careers
• We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working
• We offer enhanced maternity and paternity leave (depending on location)
• Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Thursday socials, quarterly team, and company events
• Hiring Process: What happens next
• We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.
• CV application review - We will review it as quickly as possible