Responsibilities

• Develop and execute data-informed newsletter strategies to grow subscriber audiences, deepen engagement, and support lead generation across multiple technology brands.
• Create and implement clear newsletter playbooks covering email promotion, subscriber marketing, audience segmentation and testing that can be applied across the portfolio.
• Monitor email marketing trends, new technologies, and competitor activity to ensure ongoing innovation and continuous improvement.
• Oversee and manage the day-to-day production and scheduling of newsletters, ensuring timely delivery, editorial accuracy, and consistent brand standards.
• Develop and implement subscriber initiatives to increase newsletter sign-ups through on-site promotion, partnerships, events, and other audience development channels.
• Define and track key newsletter performance metrics, providing regular reports and actionable insights to improve engagement and business outcomes.
• Use email marketing platforms and analytics tools to understand subscriber behavior, identify trends, and refine content and segmentation strategies.
• Continuously test and optimise send times, content formats, and audience segments to maximize open rates, click-through rates, and conversions.
• Collaborate with commercial, events, and marketing teams to integrate our newsletters with revenue initiatives and goals.
• Develop newsletter campaigns and promotional opportunities that support event registrations, and other marketing goals

Requirements

• 2+ years of experience in newsletter management, email marketing, audience development, or digital marketing, ideally within B2B media or the technology sector.
• Proven expertise in managing newsletter programs that drive subscriber growth, engagement, and lead generation.
• Strong understanding of email marketing best practices, including audience segmentation, A/B testing, GDPR compliance guidelines, deliverability, and list hygiene.
• Experience using email service providers and marketing automation platforms, with the ability to build, schedule, and optimize newsletter campaigns.
• Good understanding of lead generation and conversion strategies, including promoting event registrations, webinars, whitepaper downloads, and other marketing initiatives.

Nice to have