Responsibilities

• Own and run Lottie's B2B acquisition channels beyond CRM: events (from hyper-local lunches to larger sector events), partnerships (accountants, CQC consultants, and other trusted intermediaries), direct mail, trade press, and paid social.
• Build the events programme from scratch: identify the right formats and audiences, run them, and work out what actually produces pipeline.
• Develop referral and partnership relationships that borrow trust from intermediaries care providers already listen to, rather than relying on cold outbound.
• Set and manage budget across channels in collaboration with the VP Commercial, and reallocate towards what's working.
• Report on lead indicators specific to each channel (partner-sourced pipeline, event-attributed opportunities, response rates on direct mail) as well as the company-level metrics they roll up to: demos booked and new MRR.
• Found's channel mix is currently incomplete. Several channels that should be driving meaningful pipeline, especially events and partnerships, have ownership spread across the company and only a limited track record to learn from.
• Care is a low-marketing-sophistication, relationship-driven sector. Channels that borrow credibility (referral, partnership, in-person) will do more work here than channels that assume an actively-searching buyer.
• Attribution across these channels is genuinely difficult. You'll need to build a reporting approach that connects channel activity to demos booked and MRR without pretending the link is more direct than it is.

Requirements

• You're a genuine generalist with a high bar for quality, comfortable picking up a new channel, learning it properly, and executing to a high standard rather than staying shallow across all of them.
• You might experience running events, partnerships, or field marketing programmes, ideally in a sector where relationships and trust matter more than search intent. If not, you have a track record of owning and executing projects to a high standard.
• You're commercially minded and comfortable being measured on demos booked and MRR, even where your channel's contribution to that number is indirect.
• You can set a budget case and defend it, and you know the difference between a channel that isn't working and one that hasn't been given time to compound.
• You're comfortable with ambiguity: no existing playbook exists for most of these channels at Lottie, so you'll be building as you go.

Benefits

• Benefits & Culture: See here
• Equity: A very generous EMI share offering
• Holiday: 26 days + bank holidays
• Office Policy: Hybrid with a minimum of 2 core office days per week