Responsibilities

• Develop Business Services Marketing Strategy
• Build and deliver an integrated Business Services marketing strategy that supports our commercial objectives and long-term growth ambitions.
• Develop annual and quarterly marketing plans aligned to revenue targets, commercial priorities, and evolving market opportunities, ensuring marketing investment delivers measurable commercial outcomes.
• Generate Qualified Demand
• Work closely with the Business Services team to define lead qualification criteria, optimise lead management processes, and continually improve conversion from marketing-generated opportunities into revenue.
• Lead demand generation programmes that deliver a consistent pipeline of high-quality sales opportunities across our target business markets.
• Develop integrated campaigns spanning digital marketing, content marketing, webinars, events, direct marketing, account-based marketing, partnerships, and thought leadership.
• Go to Market & Proposition Marketing
• Partner closely with the Business Commercial Strategy & Propositions Manager to successfully launch new products, services, and commercial solutions.
• Develop compelling proposition messaging, customer value propositions and go-to-market strategies that clearly articulate our competitive differentiation.

Requirements

• Significant experience in B2B marketing, demand generation or commercial marketing within telecommunications, technology, managed services, SaaS or other business-to-business environments
• Strong understanding of demand generation, account-based marketing, proposition marketing, content marketing, thought leadership, and sales enablement, together with experience supporting consultative sales teams
• Experience of CRM platforms, marketing automation, digital marketing, partner marketing, PR collaboration, and campaign analytics; ability to work closely with Sales, Product Management and Commercial Strategy teams

Benefits

• Generous employer pension; up to 8% matched contribution
• Income protection & life assurance
• 25 days holiday (plus bank holidays), holiday purchase scheme and Yay Days!
• Health cash plan, 24/7 remote GP access and Employee Assistance Programme including counselling & legal advice
• Unlimited access to online training and development content via our Learning Management System
• Long service benefits and monthly employee recognition
• Enhanced maternity and paternity provisions
• Flexible working environment
• Health & Wellbeing initiatives and company funded social events