Responsibilities

• Own and run Lottie's B2B acquisition channels beyond CRM: events (from hyper-local lunches to larger sector events), partnerships (accountants, CQC consultants, and other trusted intermediaries), direct mail, trade press, and paid social.
• Build the events programme from scratch: identify the right formats and audiences, run them, and work out what actually produces pipeline.
• Develop referral and partnership relationships that borrow trust from intermediaries care providers already listen to, rather than relying on cold outbound.
• Set and manage budget across channels in collaboration with the VP Commercial, and reallocate towards what's working.
• Report on lead indicators specific to each channel (partner-sourced pipeline, event-attributed opportunities, response rates on direct mail) as well as the company-level metrics they roll up to: demos booked and new MRR.

Benefits

• Holiday: 26 days + bank holidays
• Equity: A very generous EMI share offering
• Hybrid office policy (minimum of 2 core office days per week)
• Career opportunity with generous stock options package