Responsibilities

• Translate cross-channel strategy into production specific briefs, leading on the delivery of data and digital campaign set-up requirements in collaboration with Data Selections, Web Analyst, Social and Marketing Delivery teams
• Oversee the campaign set-up and management process across all channels, ensuring campaign elements are audited prior to launch
• Work with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity
• Undertake internal and external landscape analysis to define and develop the audiences and product offerings that need activating as part of the marketing delivery plan
• Translate the product marketing plan into cross-channel integrated briefs that meet the needs of Cancer Research UK audiences and work with agencies and internal teams to deliver required outputs from brief response through to development and approval
• Take responsibility for the content and creative production process, working with agencies, freelancers and in-house Creative Team to develop compelling creative across a range of channels
• Work with UX experts to devise pre-launch test and learn initiatives and in-campaign A/B testing, using results to recommend areas for optimisation
• With Marketing Executive support, lead on all aspects of campaign delivery including direct mail production and fulfilment and paid digital campaign delivery
• Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with the Audience Marketing Manager and key stakeholders

Requirements

• Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs. Experience in digital and below-the-line channels would be particularly relevant.
• Good understanding of end-to-end supporter or customer journeys and the role of different channels in fully integrated campaigns
• Data-driven with a good understanding of UX principles and experience of interpreting results and using insight to recommend opportunities for optimisation
• Experience of developing highly effective campaign assets for use across channels
• Experience working day-to-day on email service platforms (Adobe desired but not essential)
• Commercially aware with understanding of budget management
• Experience of building positive working relationships and working effectively as part of a team
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities

Preferred

• Adobe (Experience working day-to-day on email service platforms)

Benefits

• We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools.
• Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
• You can explore our benefits by visiting our careers web page.