Associate Head of Strategic Marketing

UK (Hybrid)

Salary Not AvailableSenior LevelPart time

Posted 2 months ago

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Job Summary

Own and coordinate strategic marketing across channels to build NSPCC’s brand, engage diverse supporter audiences, and drive fundraising impact, by shaping cross-team campaigns, media schedules, and stakeholder partnerships.

  • Growth/Performance: Plan and execute integrated campaigns across audiences (children/young people, professionals, volunteers) to raise awareness, affinity, and fundraising support.
  • Brand & Activation: Drive brand profile, monitor perception, and measure impact to expand reach and deepen engagement.
  • Strategy & Stakeholders: Provide strategic consultancy to NSPCC teams, manage media budgets, and maintain internal/external stakeholder relationships.

Job Description

Responsibilities\n
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  • Planning and implementing marketing strategies across various channels and audiences, working collaboratively across teams
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  • Ensuring an integrated and coordinated approach to high level marketing, enabling us to attract, engage and retain a variety of audiences (particularly children/young people, professionals and volunteers)
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  • Developing and owning media/implementation schedules across these audiences
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  • Maximising the impact of our most visible marketing, driving (and measuring) our target audiences' affinity, relevance and understanding of our impact, alongside the belief that we need financial support
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  • Driving forward our brand profile and perception, helping us to reach more people, engage more supporters, and ultimately protect more children.
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  • Offering strategic consultancy to support NSPCC teams meet their business goals through marketing activity, also sharing market specific knowledge, customer insight and new communications techniques
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  • Developing and maintaining internal and external stakeholder and supplier relationships, identifying and incorporating the best industry-wide standards and establishing best practice.
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NSPCC logo

NSPCC

We’re the NSPCC, we exist to keep children safe.Everything we do puts children first – their voices, their experiences, their needs. We support young people through Childline, no matter their worry, making sure they always have someone to turn to. We’re here to help children recover from abuse so that it doesn’t shape their future, and we work to prevent it from ever happening. We want everyone to know the part they can play. We campaign for and create change, in schools, online, and in local communities across the UK and Channel Islands.We want to work with everyone in children’s lives. By building a bigger team, we can make sure more children have the safety and support they need. Every pound you raise, every petition you sign, every minute of your time, will make a difference. We’ve been protecting children for over 140 years. And as long as children need us, we’ll be here.Anyone worried about a child can call our Helpline on 0808 800 5000.

London, England, GBR
2.1K employees (139 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
566.7K
Monthly Google Ads Budget
$2.9K
Traffic Source Mix
Search
58.6%
Direct
32%
Referral
6.8%
Social
1.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
139 (7% of company)