Responsibilities

• Build and nurture strong relationships with key stakeholders to deeply understand and align with their overarching business goals.
• Develop, present, and lead innovative, full-funnel paid social strategies tailored to specific client objectives.
• Monitor, analyze, and report on live campaign performance, making agile adjustments to maximize ROI and hit KPIs.
• Utilize advanced social media management and analytics tools to distill complex data sets into actionable, strategic insights.
• Supervise, guide, and mentor a team of social media specialists to foster growth and ensure high-quality output.
• Maintain a pulse on the latest industry trends, platform updates, and best practices, integrating them into the team's daily workflows.

Requirements

• Paid Social Mastery: Proven track record in successfully managing, scaling, and optimizing paid social media campaigns across platforms like Facebook, Instagram, and LinkedIn.
• Analytical Mindset: Exceptional ability to analyze performance data, interpret metrics, and derive actionable insights to fuel continuous campaign optimization.
• Leadership & Communication: Excellent interpersonal and leadership skills, with a history of effectively mentoring teams and advising senior clients.
• Tool Proficiency: Strong familiarity with industry-standard social media management platforms and analytics dashboards.