At Sullivan, we transform hard-to-understand businesses into easy-to-love brands. Founded in 1990 by Barbara Apple Sullivan, we’ve helped top organizations uncover the humanity behind their complexity since our inception. Where other agencies focus on high-level awareness building, we help organizations with complex ecosystems use brand to reach customers at critical points of decision. As a brand and marketing firm, we hold 35 years of expertise in complex industries such as financial services, higher education, technology, and professional services. Sullivan is proudly woman-owned and WBENC certified.