Associate, Brand Media

London, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own regional media execution and coordination across markets, turning performance data into actionable recommendations while aligning with brand and business goals.

  • Campaign ownership: end-to-end activation across EMEAI with budget pacing and delivery timelines.
  • Cross-functional collaboration: work with Brand Marketing, PR, eCommerce, CRM, analytics, and global teams.
  • Insights and optimization: monitor live campaigns, run test-and-learn, and translate data into senior-level recommendations.

Job Description

Responsibilities

  • Shape regional media plans across paid social, video, partnerships, and select offline activations (OOH).
  • Own end-to-end campaign execution across EMEAI with targeting, launches, and high executional standards.
  • Manage asset delivery and trafficking across platforms, coordinating with Global Creative & Brand Marketing teams, agencies, and media partners.
  • Maintain regional campaign calendars, budget trackers, asset trackers, and delivery timelines.
  • Monitor live campaign performance and lead tactical optimisations with agencies and platforms.
  • Translate performance data into insights and present recommendations to the Senior Media Manager and senior stakeholders.
  • Support Brand Lift Studies, platform measurement, and test-and-learn frameworks.
  • Manage pacing, budget accuracy, invoice tracking, and PO processes across markets.
  • Collaborate with Brand Marketing, Performance Marketing, PR, eCommerce, and CRM to align media with broader marketing objectives.
  • Build strong working relationships with Global Media, Analytics, Marketing and Creative teams to ensure alignment and knowledge sharing.

Requirements

  • 2–4 years’ experience in paid media, media planning, or digital marketing, within retail, fashion or beauty environments.
  • Hands-on expertise across Meta, YouTube, TikTok, Google/DV360, and emerging channels.
  • Experience working across multiple markets or regions.
  • Confident interpreting performance data and translating insights into actionable recommendations.
  • Highly organised with strong commercial acumen and a proactive, ownership-driven mindset.
  • Proven ability to work independently and manage priorities effectively within a fast-paced, matrixed environment.
  • Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.

Benefits

  • Hybrid working (3 days in the office, 2 days remote)
  • Option to finish early on a Friday (Flex Fridays)
  • 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
  • Learning & Development opportunities
  • Internal mobility & career progression
  • Regular Social Events - Seasonal & Cultural
  • Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
  • 25 days holiday in addition to bank holidays
  • Annual Incentive Plan (company performance bonus)
  • Multi brand discount up to 50% off – Coach and Kate Spade
Coach logo

Coach

Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship.Now greatly expanded, Coach is a modern American luxury brand with a rich heritage of craftsmanship and New York style. We continue to maintain the highest standards for materials and workmanship. Coach's exceptional workforce remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability, and our commitment to customer service.

Founded in 1941
New York, New York, USA
13K employees (935 in marketing)

Traffic Signals

Monthly Visitors
10.3M
Monthly Google Ads Budget
$89.2K
Traffic Source Mix
Search
40.5%
Direct
51.1%
Referral
4.6%
Social
2.4%
Paid
1.1%

Headcount Trend

Current headcount: ~12.7K

Marketing Team

Marketing Team Size
596 (5% of company)

Recent News