Responsibilities

• Own our global TikTok channel day-to-day , managing the content calendar, scheduling and publishing in line with our brand and commercial priorities.
• Lead TikTok-first content ideation , developing original, entertaining and educational concepts that feel native to the platform and authentically INKEY.
• Be the eyes and ears of TikTok , staying relentlessly close to emerging trends, formats, sounds, creators, conversations and cultural moments , particularly within the US market.
• Turn culture into content , identifying opportunities for reactive and real-time content and moving quickly when the right conversations and moments emerge .
• Create, edit and source content , from filming and editing TikToks to finding brilliant UGC and creator content that can be brought into the channel.
• Develop our TikTok content pillars , continuously testing new formats, ideas and approaches based on audience behaviour, platform trends and brand priorities.
• Build an engaged TikTok community , actively managing comments and conversations, understanding audience sentiment and turning community interactions into content opportunities.
• Own TikTok performance and optimisation , tracking KPIs, understanding what's working and why, and using data and insights to continuously improve our content and channel strategy.
• Bring TikTok intelligence into the wider team , sharing trends, cultural insights, emerging creators and audience behaviours that could unlock opportunities beyond the channel itself.
• Own the day-to-day management of Founder Colette Laxton's TikTok , developing her content calendar and working closely with Colette to create, film, edit and publish content that brings her personality, expertise and founder perspective to life.

Requirements

• 3–4+ years' social media experience, with strong hands-on TikTok experience and ideally experience managing a brand TikTok channel.
• A deep understanding of TikTok – its culture, trends, formats, creators, sounds, communities and audience behaviours. You don't just use TikTok; you understand why things work on it.
• A strong understanding of the US TikTok ecosystem and US culture, or the curiosity and cultural awareness to stay genuinely close to what's happening in the market.
• A strong track record of creating and developing engaging, platform-native short-form content, with experience filming, editing and/or sourcing content.
• Brilliant content instincts and the ability to spot an opportunity, develop an idea and move quickly to bring it to life.
• Strong community management skills and confidence engaging with audiences in an authentic and recognisable brand voice.
• Confidence using analytics and performance data to understand what's working and inform what you do next. We currently use Dash Hudson.
• Strong copywriting skills and excellent attention to tone of voice, from hooks and captions to on-screen messaging.
• A highly organised, proactive approach and the confidence to make decisions and work at pace.
• A natural curiosity about culture, beauty and what people are talking about online, with knowledge of skincare, ingredients and the wider beauty landscape a plus.

Benefits

• Hybrid working – giving you the flexibility to balance work and life in a way that works for you.
• Private medical insurance through Vitality
• An Employee Assistance Programme
• Enhanced family policies & support
• Life Assurance - giving you extra peace of mind.
• 25 days' holiday, plus bank holidays
• Your birthday off – celebrate your day, your way.
• Monthly product allowance – so you can enjoy and experience the products you help bring to life.
• Cycle to Work and Electric Car schemes
• Regular team days and a dog-friendly office, because great work happens when people connect (and we're always happy to see four-legged colleagues too!).