Assistant Product Marketing Manager

Manchester, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end product lifecycle support by turning market signals into executable initiatives and keeping cross-functional launches on track.

  • Maintain clear pipeline status and project documentation to enable confident delivery.
  • Synthesize market, consumer, and competitor data into insight packs to inform product executions.
  • Coordinate gating, testing, and supplier activity to keep development moving on time.

Job Description

Responsibilities

  • Track the 3-year product innovation pipeline status, updates and project documentation to maintain a clear view of approved initiatives enabling confident pipeline delivery
  • Collect and summarise market, consumer and competitor data to build insight packs, supporting the translation of trends into meaningful product executions
  • Support data gathering on portfolio performance and pricing to inform senior led portfolio improvement and optimization decisions for profitable growth
  • Maintain team project trackers, capacity plans and onboarding documentation to ensure an organized, capable team that can meet business goals
  • Coordinate sample tracking, testing timings, cost quotes and supplier submissions to keep formula development and supplier activity running smoothly and on time
  • Compile consumer needs gaps and track idea concepts through gate processes to support the initiation and innovation opportunities with strong consumer relevance
  • Prepare gate meeting packs, stakeholder pre reads and minutes to enable timely gate approvals and stakeholder alignment, keeping projects moving efficiently
  • Research new technologies, ingredients and sourcing options to build a knowledge base that supports future best in class product opportunities
  • Monitor product performance and support range implication proposals to help deliver fewer, bigger, better portfolio choices that drive growth
  • Update SKU trackers and renovation project documentation to manage product lifecycles appropriately maintain product freshness and competitiveness
  • Coordinate sensory testing panels and track product improvement projects to elevate formal and pack hygiene factors, strengthening consumer perceptions of quality

Requirements

  • Experience in marketing, product marketing, or assistant brand management roles, ideally in FMCG or consumer products
  • Exposure to working with cross-functional teams (e.g., R&D, supply chain, sales)
  • Experience coordinating projects or supporting product launches
  • Familiarity with working with suppliers or external agencies
  • Understanding of marketing processes, innovation funnels, and product lifecycle management
  • Data analysis and reporting experience (e.g., market data, sales performance)
  • Strong organisational and project coordination skills
  • Good commercial acumen and understanding of brand principles
  • Analytical skills to support data-based decisions
  • Strong written and verbal communication skills
  • Stakeholder and relationship management skills
  • Ability to manage multiple priorities and work to deadlines
  • Competence in tools like PowerPoint, Excel, and project tracking systems
  • Curiosity and willingness to learn about trends, consumers, and competitor activities
  • Attention to detail for tracking costs, timelines, and product specifications

Benefits

  • opportunity to work flexibly and finish at 1pm every Friday
PZ Cussons logo

PZ Cussons

We create value for all stakeholders by building portfolios of locally-loved brands across developed and emerging markets in our core categories of Personal, Home and Baby Care. Seize the opportunity to be part of a unique brand-building business with an exciting vision for the future - where we dare to be bold, discover what’s possible, and do the incredible.

Manchester, England, GBR
4.8K employees (322 in marketing)