Assistant Marketing Manager

Wellingborough, Bedford, UK

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own core category and GTM marketing for own label and NPI with a focus on fast moving trade channels, commanding cross-functional campaigns, and cohesive depot and supplier content alignment.

  • Category Marketing ownership: build GTM roadmaps, campaigns and brochures that elevate category offers and enable field and depot success.
  • Channel alignment and stakeholder engagement: collaborate with senior leads and suppliers to ensure consistent activation and compelling product storytelling.
  • Depot enablement and cross-functional collaboration: equip depots with on-brand tools and materials to hit launch goals.

Job Description

Responsibilities

  • Develop Go-to-Market Strategies: Collaborate with category and product development leaders to develop comprehensive go-to-market strategies and roadmaps for own label solutions, new product investments (NPI), range extensions and trading existing products, ensuring our propositions are effectively launched and promoted to our audience.
  • Strategic Campaign & Brochures Leadership: Lead the charge in shaping and executing a robust category marketing plan that puts our products in the spotlight and drives business growth. Taking the helm in developing and rolling out engaging product and category campaigns, along with brochures that capture attention and resonate with our audience.
  • Ensure Cohesive Communications: Partner with senior channel leads to ensure that our category marketing activation plans are cohesive and deliver the most effective ongoing communications experience for our customers and future customers.
  • Collaborative Depot Support: Partner closely with wider Marketing team to ensure depots have the tools to trade the products with the marketing support materials that hit the mark, staying true to our brand essence.
  • Forge Strong Supplier Relationships: Cultivate partnerships with suppliers to gather invaluable product and brand content tailored to Howdens, ensuring our depots have the support they need.
  • Engage Stakeholders: Rally support from stakeholders across the board, ensuring alignment with our projects and objectives to drive success.
  • What We Need from You:

Requirements

  • Category Marketing experience: Show us your stripes in Category and Product Marketing or Brand Marketing Communications, brochure planning and delivery, events, POS creation and strong ability to inspire channel marketing leads, particularly in fast-paced trade or retail environments—bonus if you have a knack for the kitchen trade industry.
  • Master Planner: Bring your A-game in planning and organisation, juggling multiple priorities like a pro.
  • Customer Focus: Be driven by a passion for delivering value to our customers through strategic marketing initiatives.
  • Top-notch Communicator: Command the room with your presentation skills, captivating audiences at every level.
  • Problem-Solving Whiz: Embrace challenges head-on, armed with your natural problem-solving prowess.
  • Creative Thinker: Harness your creativity to spot new and innovative ways to solve communication challenges, motivating internal creative and content teams to deliver outstanding results.
  • Desirable Qualifications: A CIM qualification would be the cherry on top, signalling your commitment to staying at the top of your marketing game.

Nice to Have

  • A CIM qualification would be the cherry on top, signalling your commitment to staying at your marketing game.

Benefits

  • Subsidised lunch at our onsite restaurant
  • Staff Discount
  • Employee Assistance Programme
  • Exceptional Reward and Recognition events

Compensation

  • Competitive salary and annual company bonus
  • Excellent pension scheme (company contribution of up to 12%)

How to Apply

  • Apply now to join our energetic team.
  • If you need us to make any adjustments to our recruitment process, please email recruitment@howdens.com with the job title and location, and we will be happy to help you.

About Company

  • Howdens Joinery is a highly successful FTSE 100 business, with more than 900 depots nationwide and more than 11,000 staff. Last year our sales reached circa 2.3bn, and we continue to experience significant growth and success. Despite our scale, Howdens remains a local business with traditional values.
  • There is a strong entrepreneurial ethos and the opportunity to develop within a fast-paced and commercial environment. That, along with a competitive salary, development opportunities, and exciting rewards, are among the reasons why our people enjoy working for Howdens – and why we have been named one of the 10 Best Big Companies to Work For.
  • Howdens is founded on the principle of being Worthwhile for ALL concerned. We’re working hard to ensure we provide an inclusive environment where everyone feels welcome. If you need adjustments to our recruitment process, please email recruitment@howdens.com.
Howdens logo

Howdens

Howdens is the UK’s number one kitchen supplier, providing thousands of products across kitchens, joinery, hardware, and bathrooms. We have over 850 depots across the UK and Europe, with total UK sales reaching £2.3 billion in 2024. Our trade-only modelWe only sell to the trade as they have the craftsmanship and know-how to fit our products to the highest possible standard. We believe the builder is best placed to co-ordinate projects, supported by local Howdens depots underpinned by a dedicated supply chain and extensive product design and innovation.A framework for successThis trade-only model is supported by an in-stock product framework, where builders can expect to get the products they need to complete the job from stock at their local depot. This is achieved by having a dedicated supply chain, efficient warehouse structure, and UK-based manufacturing sites at Howden, East Yorkshire and Runcorn, Cheshire.Entrepreneurial culture The autonomy given to our depot managers is a key element of our business model and success. Every depot is dedicated to helping local tradespeople build their businesses and, within each one, builders can find plentiful stock, design expertise, knowledgeable staff, and the best local price.CommunityOur belief is that where communities thrive, we thrive. We are passionate about serving our local communities and actively encourage our colleagues to get involved through volunteering, sponsored events and supporting local charities. One of the UK's Best Big Companies to Work ForIn 2022, over 7,000 of our employees completed the Best Companies engagement survey and, based on their feedback, Howdens ranked 10th in the 2022 Best Big Companies to Work For list, up four places since we last participated in 2020.

Founded in 1995
London, England, GBR
7.1K employees (1,438 in marketing)