Senior Marketing Manager - Preserving & Maintaining London Buildings
Spectrum Specialist Support
London, UK (Remote)
£50K/yr - £70K/yrIn-houseFull-timeSenior level3+ years exp.
15 hrs ago
Assistant Marketing Manager
Raunds, Bedford, UK
Salary Not AvailableMid Level
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own category and product marketing for Howdens trade channels, shaping GTM, campaigns, and supplier-driven content that moves depots and customers from awareness to action.
- Own GTM strategy and roadmaps for own label solutions and new product investments, coordinating with category and product leads.
- Own category campaigns and brochures that drive adoption and channel engagement across trade and depot audiences.
- Own stakeholder alignment and supplier content development to ensure cohesive messaging and brand support across depots.
Job Description
Responsibilities
- Develop Go-to-Market Strategies: Collaborate with category and product development leaders to develop comprehensive go-to-market strategies and roadmaps for own label solutions, new product investments (NPI), range extensions and trading existing products, ensuring our propositions are effectively launched and promoted to our audience.
- Strategic Campaign & Brochures Leadership: Lead the charge in shaping and executing a robust category marketing plan that puts our products in the spotlight and drives business growth. Taking the helm in developing and rolling out engaging product and category campaigns, along with brochures that capture attention and resonate with our audience.
- Ensure Cohesive Communications: Partner with senior channel leads to ensure that our category marketing activation plans are cohesive and deliver the most effective ongoing communications experience for our customers and future customers.
- Collaborative Depot Support: Partner closely with wider Marketing team to ensure depots have the tools to trade the products with the marketing support materials that hit the mark, staying true to our brand essence.
- Forge Strong Supplier Relationships: Cultivate partnerships with suppliers to gather invaluable product and brand content tailored to Howdens, ensuring our depots have the support they need.
- Engage Stakeholders: Rally support from stakeholders across the board, ensuring alignment with our projects and objectives to drive success
Requirements
- Category Marketing experience: Show us your stripes in Category/Product Marketing or Brand Marketing Communications, brochure planning and delivery, events, POS creation and strong ability to inspire channel marketing leads, particularly in fast-paced trade or retail environments—bonus if you have a knack for the kitchen/trade industry.
- Master Planner: Bring your A-game in planning and organization, juggling multiple priorities like a pro.
- Customer Focus: Be driven by a passion for delivering value to our customers through strategic marketing initiatives.
- Top-notch Communicator: Command the room with your presentation skills, captivating audiences at every level.
- Problem-Solving Whiz: Embrace challenges head-on, armed with your natural problem-solving prowess.
- Creative Thinker: Harness your creativity to spot new and innovative ways to solve communication challenges, motivating internal creative and content teams to deliver outstanding results.
- Desirable Qualifications: A CIM qualification would be the cherry on top, signalling your commitment to staying at the top of your marketing game.
Nice to Have
- CIM qualification would be the cherry on top
- bonus if you have a knack for the kitchen/trade industry
Benefits
- Competitive salary and annual company bonus
- Excellent pension scheme (company contribution of up to 12%)
- 25 days holiday + bank holidays
- Subsidised lunch at our onsite restaurant
- Staff Discount
- Employee Assistance Programme
- Exceptional Reward and Recognition events
Howdens
Howdens is the UK’s number one kitchen supplier, providing thousands of products across kitchens, joinery, hardware, and bathrooms. We have over 850 depots across the UK and Europe, with total UK sales reaching £2.3 billion in 2024. Our trade-only modelWe only sell to the trade as they have the craftsmanship and know-how to fit our products to the highest possible standard. We believe the builder is best placed to co-ordinate projects, supported by local Howdens depots underpinned by a dedicated supply chain and extensive product design and innovation.A framework for successThis trade-only model is supported by an in-stock product framework, where builders can expect to get the products they need to complete the job from stock at their local depot. This is achieved by having a dedicated supply chain, efficient warehouse structure, and UK-based manufacturing sites at Howden, East Yorkshire and Runcorn, Cheshire.Entrepreneurial culture The autonomy given to our depot managers is a key element of our business model and success. Every depot is dedicated to helping local tradespeople build their businesses and, within each one, builders can find plentiful stock, design expertise, knowledgeable staff, and the best local price.CommunityOur belief is that where communities thrive, we thrive. We are passionate about serving our local communities and actively encourage our colleagues to get involved through volunteering, sponsored events and supporting local charities. One of the UK's Best Big Companies to Work ForIn 2022, over 7,000 of our employees completed the Best Companies engagement survey and, based on their feedback, Howdens ranked 10th in the 2022 Best Big Companies to Work For list, up four places since we last participated in 2020.
