Responsibilities

• Provide senior leadership to the marketing, communications and press function, maintaining delivery, quality and team stability throughout the transition.
• Lead business-as-usual marketing, communications and press activity, ensuring CISI's brand, campaigns and external voice continue to perform.
• Support and develop the in-house team through a period of change, communicating openly and managing engagement with care and in line with CISI's people commitments.
• Design the future marketing operating model, defining which capabilities are best delivered in-house and which through expert external partners.
• Use TOM findings, data and work package outputs to identify priorities, test design assumptions and shape the future marketing function around organisational needs.
• Lead the selection and appointment of external partner(s), working with Procurement to run a fair, well-governed sourcing process and to put appropriate contracts in place.
• Establish the ways of working, service levels and governance needed for a partly partner-delivered model to succeed.
• Define and help establish the ongoing in-house capability a marketing contract-management and subject-matter-expert role needed to manage partners and retain strategic control, and hand over to it at the end of the contract.
• Work closely with the Director of Growth and wider Growth pillar to ensure marketing supports the commercial growth agenda.
• Provide clear reporting to the Director of Growth and, as required, to ExCo on progress, risks and decisions through the transition.

Requirements

• Substantial senior marketing and communications leadership experience, ideally including press and external communications.
• Experience of leading a marketing function through change, restructure or a shift in operating model.
• A track record of designing operating models and/or selecting and managing external agencies or partners.
• Experience of working with Procurement on sourcing and contracting, or strong commercial contracting judgement.
• The ability to manage service levels and get strong performance from partner-delivered services.
• Experience gained in membership organisations, professional bodies, financial services or comparable environments would be an advantage.
• A relevant degree or professional qualification (e.g. CIM), or equivalent professional experience.

Preferred

• The role would suit someone comfortable with ambiguity and change, with the credibility to lead a team through transition and the commercial judgement to design and source a partly partner-delivered model.

Benefits

• 7½% company pension contribution into a personal pension, in addition to your own contribution of 1½% via salary exchange
• A Wellness Allowance of up to £30 a month
• 26 days annual leave and additionally the Institute closes for three days between Christmas and New Year.
• A travel allowance which has a value of £2,500 per annum
• Hybrid working arrangements (minimum of three days in the office)