{"@context":"https://schema.org","@type":"JobPosting","title":"Analyst, Performance Marketing","description":"

Responsibilities

Execute, monitor, and optimize Paid Media campaigns across Meta (Facebook, Instagram), Google (Search, YouTube, Display), Amazon, and others.
Analyze performance data to improve campaign efficiency and business growth.
Advise on conversion funnel optimization, landing page performance, and split testing in partnership with client teams.
Write and refine ad copy and creative briefs for static, motion, and UGC assets.
Collaborate with designers to develop and test high-performing creative.
Produce articles using AI-assisted writing tools, and coordinate with creators, designers, and brand partners to bring content to life.
Ideate and test high-potential review formats and content angles that align with brand goals and audience intent.
Using ads platforms and third-party tools, report on article and content performance across the Digest Network.

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Requirements

BA/BS from a top university
1-3 years work experience
Strong analytical, quantitative, and problem-solving skills
Strong written and verbal communication
Hustler who can multitask and execute independently
Experience with Microsoft and Google productivity tools (Excel, Sheets, Slides)
Experience with AI productivity tools (GPT, Gemini)
Experience with design tools (Photoshop, Illustrator, Figma, Canva) a plus

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Preferred

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Benefits

Competitive medical, dental, and vision benefits

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