Responsibilities

• Design and run structured acquisition experiments.
• Develop Google Search campaigns for Vets Compared and prove their economics.
• Identify and test appropriate acquisition channels for Vetrics.
• Build and optimise conversion-focused landing pages.
• Improve conversion measurement, attribution and funnel reporting.
• Use AI agents, automation and coding tools to increase the speed and quality of marketing execution.
• Develop creative testing processes and reusable marketing workflows.
• Analyse customer acquisition costs, conversion rates and commercial outcomes.
• Work with the partnerships and product teams to improve conversion and retention.
• Recommend where additional advertising investment is justified by evidence.

Requirements

• Direct experience building and scaling successful acquisition channels.
• Strong analytical skills and practical knowledge of campaign attribution.
• Hands-on experience with paid search and conversion optimisation.
• Genuine technical fluency, including AI tools, automation and ideally basic coding.
• Ability to build landing pages, connect systems and work with data without depending on a large supporting team.
• Sound commercial judgement and disciplined experimentation.
• Independent working habits and clear communication.
• Experience with SaaS, marketplaces or local service acquisition would be useful. Veterinary industry experience is not essential.

Benefits

• Meaningful equity option opportunity.
• A funded experimentation programme.
• Access to modern AI, analytics and development tools.
• Remote-first working.
• Direct involvement in building growth across two complementary businesses.