Responsibilities

• Creative strategy for paid social - Mine reviews, DMs, comments, support threads, Reddit and competitor ad libraries for the language customers actually use — mostly through research agents you've set up — and turn it into angles worth testing.
• Write the hooks, scripts and concepts. Brief creators, editors and designers so what comes back is what was in your head.
• Live in the ad account. Read creative-level data, spot the pattern early, cut what's dead, and know the difference between a hook problem, a creative problem and an offer problem.
• Watch the organic feed properly. Know why something is working on TikTok or Reels before it's obvious to everyone else, and know how to translate it without copying it.
• Own the source of truth on who our customer is: the problem, what they've already tried and failed at, what they're quietly afraid of, and what they'd never admit in a survey.
• Apply real behavioural psychology — objection, identity, status, loss aversion, timing — as testable creative decisions, not as jargon on a slide.
• Own conversion end to end: ad → landing page → offer → checkout → first purchase.
• Structure and brief landing pages yourself; a designer and developer build them. You decide what goes above the fold and why.
• Design and run offer tests. Understand how much of performance the offer carries, and how to change it without eating the margin.
• Set up and read tests honestly — sample size, what actually counts as a result, when to call it, and when to admit it was noise.

Requirements

• 5+ years in growth, performance or creative strategy — ideally DTC, ecommerce or subscription, ideally something people buy to fix a personal problem.
• Genuinely good writing. Short-form, direct response, voice-driven. We will judge this hard.
• Comfort in an ad account. You can read creative-level data and reach a decision without a dashboard being built for you.
• Real understanding of our customer and the problem we solve — the kind that comes from having lived near it, not from reading the deck.
• A grasp of CRO and funnel mechanics. You know what moves someone from scroll to click to buy, and where they usually fall out.
• Technical curiosity. You've already pushed AI tools well past the chat box — automations, agents, custom workflows, something you can show us.
• Evidence you learn fast. We'll pay for courses and give you the time. You have to actually do them.
• Comfort with no structure. There is no playbook here. You're writing it.

Preferred

• Klaviyo or an equivalent ESP, Meta Ads Manager, Shopify.
• Briefing designers in Figma, or building pages in a no-code page builder.
• You've already built an agent or automation that saved you hours a week — and can show it.
• Basic HTML/CSS literacy, purely so you can talk to developers / AI coding agents