Responsibilities

• Set the creative direction for campaigns, product demonstrations and fashion use cases, from the initial brief to the selection and review of final work.
• Develop repeatable AI workflows for creative research, concept development, visual storytelling and marketing content.
• Compare models and workflows using clear evaluation criteria. Assess how well outputs meet the brief, maintain brand consistency and support the intended design or communication task.
• Bring a practical understanding of fashion and accessories brand development, product positioning and manufacturing collaboration to customer projects and creative briefs.
• Build a programme of creator collaborations, workshops, design challenges and community events. Recruit and support contributors, ambassadors and local organisers.
• Work with fashion brands, creative teams and education partners to develop useful demonstrations, learning materials and collaborative projects.
• Turn customer and community feedback into documented recommendations, product requirements and reusable creative guidance.
• Plan projects, coordinate internal and external contributors, and track creative quality, participation, product adoption and relevant commercial outcomes.

Requirements

• Creative and commercial leadership: a track record of leading digital marketing or creative businesses, teams and client programmes, connecting audience insight, brand positioning and creative strategy with measurable business outcomes.
• Generative AI product and workflow experience: practical experience bringing an AI product or service to market for creative or marketing teams, together with designing LLM-based and agentic workflows for real customer or business needs.
• Professional AI evaluation experience: direct experience comparing models and evaluating their outputs against defined tasks, including creating scoring rubrics and evaluation checkpoints that enable consistent assessment by independent reviewers.
• Fashion education and entrepreneurial experience: professional training in fashion business or fashion management, combined with hands-on experience launching and developing a fashion or accessories brand, covering creative concept, product development, manufacturing partners, positioning and sales.
• International community building: experience building a professional community from an early stage and expanding it across multiple cities or countries through organic growth, recurring events, partnerships and a distributed network of volunteer organisers or ambassadors.
• Cross-functional product and client leadership: experience working with creative teams, engineers and business stakeholders, translating customer insights into clear briefs, product requirements, user stories and acceptance criteria.
• Education and industry representation: experience delivering talks, workshops or mentoring programmes for professional audiences, building partnerships and making emerging technology understandable and useful to practitioners.
• Communication and creative judgement: strong written and spoken English, confident communication with international clients and partners, and the ability to assess visual storytelling, brand consistency and the commercial purpose of creative work.