Responsibilities
- Develop meaningful and lasting relationships for LA Sparks largest partners while driving revenue through strategic and creative planning in a positive team environment
- Provide flawless client service execution of deliverables, evaluation of upsell opportunities, relationship building and entertaining, as necessary
- Initiate and maintain regular contact with partner and/or partner’s agency, developing strong professional relationships
- Lead and direct business review meetings with each partner on a regular basis
- Manage the creation and implementation of complete activation platforms with new and existing partners, including marketing and community programming
- Assist with game day events and activation for partners, including but not limited to special activations, pre-game, in-game and half-time promotions, hospitality events, promotional activations and displays
- Coordinate and implement all in-game elements, including video board features, ribbon board exposure, LED signage and game day partnerships
- Manage all partner season tickets, individual game tickets, suites, hospitality and special events
- Coordinate and execute all non-game day events and promotions, including but not limited to clinics, player appearances, and special promotions
- Plan and execute contractual advertising and marketing elements as well as events, promotions, activities, and VIP experiences
- Enhance and renew partnerships in conjunction with the sales team by executing all contractual elements and providing opportunities to add value and exceed expectations for partners based on KPIs
- Create recaps with proof of performance for each partner
- Audit client benefits and execute on a timely basis, maintaining partner database and comprehensive asset tracker
- Track all costs related to the fulfillment of each partnership and maintain control of fulfillment budgets for each partner
- Work with the Sparks arena partner to monitor contractual obligations and manage team and league exclusivities
- Work closely with all internal stakeholders, including marketing, graphic design, ticketing, finance, operations, community relations, and retail
- Review and enforce marketing guidelines and regulations of the Women’s National Basketball Association (WNBA)
Requirements
- Bachelor’s degree in a related field or equivalent education
- Must have at least 3-4 years of experience in business, sports operations (team, league or agency) or related field
Nice_to_have
- Experience using Microsoft Office suite as well as CRM software
- Comfortable and experienced with public speaking and group presentations
- Ability to think creatively as it pertains to developing marketing and activation campaigns
- Ability to think critically; research, recommend and implement solutions effectively
Benefits