Responsibilities

• Develop paid social ad concepts across Meta, TikTok, and other channels
• Write advertising copy and briefs
• Use generative AI tools to produce, iterate, and scale creative output
• Build and refine creative briefs that translate strategy into winning ads
• Analyse performance data and feed learnings back into creative strategy
• Stay close to trends in the DTC, beauty, and wellness space

Requirements

• A genuine passion for marketing, storytelling, and what makes people buy
• Some understanding of consumer psychology and direct response principles, formally studied or self-taught
• Strong experience with generative AI tools (ChatGPT, Claude, image/video gen)
• Strong writing ability, clear, persuasive, and adaptable in tone
• Curiosity and drive to learn; you read about marketing in your own time
• Experience in beauty, wellness, or DTC is a plus but not essential

Benefits

• A real growth path, we promote based on output and potential, not tenure
• Hands-on experience with frontier AI creative tooling from day one
• Unlimited access to latest AI tools
• A collaborative, fast-moving team that takes creative seriously
• Competitive junior salary with progression tied to performance