Responsibilities

• Develop comprehensive advertising strategies tailored to client goals, utilizing platforms such as Google Ads, Facebook Advertising, and social media channels.
• Manage end-to-end media buying processes, including planning, budgeting, bidding, and optimisation of PPC (Pay-Per-Click) campaigns.
• Monitor campaign performance using analytics tools like Google Analytics and Google Tag Manager; adjust tactics to improve key metrics such as click-through rates and conversions.
• Collaborate with creative teams to produce engaging ad content optimized for various digital channels and audiences.
• Conduct regular performance reviews with clients, providing detailed reports on campaign results and actionable insights for future initiatives.
• Stay current with industry trends, platform updates, and best practices in digital marketing, SEO, and paid advertising strategies.
• Ensure all campaigns adhere to platform policies and compliance standards while maximizing reach and effectiveness.

Requirements

• Proven experience managing digital advertising campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick.
• Strong understanding of media buying principles, PPC campaign management, and bid strategies.
• Proficiency in analytics tools including Google Analytics, Google Tag Manager, and AdWords for tracking performance metrics.
• Knowledge of SEO best practices to complement paid advertising efforts and enhance organic visibility.
• Excellent communication skills to articulate campaign strategies and results clearly to clients and internal teams.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail.

Preferred

• Relevant certifications such as Google Ads Certification or Google AdWords Certification are highly desirable.