Acquistion Marketing Manager

Responsibilities

• Audit our existing campaigns and identify improvements to account structure, search terms, keywords, bidding, proposition/messaging, ad copy and landing pages
• Define a structured testing plan with clear hypotheses, objectives and priorities
• Optimise campaigns, monitoring spend and results, and balancing return on ad spend and growth
• Test new product categories, optimising performance and scaling them once they reach commercial viability
• Define and execute the plan for maximising conversion through marketing automation, sales enablement materials and sales team support. This includes both direct acquisition and partnerships
• Work with the Tech team to ensure tracking and measurement is robust
• Set up performance dashboards and produce insightful Monthly Acquisition reports. Understand full funnel performance considering the impact of a broad range of external and internal factors
• Forecast performance and budgets based on historic data and reasonable assumptions
• Understand customer segments, personas, needs, objections and use that knowledge to improve acquisition effectiveness
• Build a strong relationship with Sales and share mutual insights on how to improve performance

Requirements

• 3+ years scale-up experience in B2B services or SaaS
• 3+ years hands-on experience setting up and managing paid search accounts, with evidence of improving lead quality, customer acquisition costs and return on ad spend
• Hands-on experience with tracking and measurement, such as Google Analytics, Google Tag Manager, and/or PowerBI
• Strong evidence of using AI tools to improve the efficiency and effectiveness of acquisition activity
• Experience improving acquisition performance with a variety of techniques, such as conversion rate optimisation, marketing automation, sales enablement
• Curious, with a learning mindset and a structured approach to testing across the funnel
• Commercially minded with a data driven approach to maximise return on investment by improving performance across the funnel
• Able to turn proposition and messaging into compelling copy for ads, landing pages, email and sales content
• Able to turn customer empathy into ideas for acquisition improvement
• Strong eye for effective design from an acquisition perspective

Preferred

• Hire or construction sector experience
• Experience with setting up marketing automations in HubSpot
• Experience improving sales processes
• Experience with other channels for lead gen, such as paid, organic search (SEO/AEO) or outbound

Benefits

• £40,000–£50,000 per annum, depending on experience, based on full-time hours and pro rata for part-time
• Open to part-time applications (3-4 days/week), including experienced Acquisition Marketing Managers seeking a fractional role
• This is a hybrid role. You need to be within commuting distance of Westerham
• Super-quick laptop and good technology
• 25 days holiday per year, pro rata
• Pension plan with employer contributions
• Inclusion in the Company Healthcare scheme and Life Insurance scheme after six months
• Company pension
• Cycle to work scheme
• Private medical insurance