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4 marketing jobs

3 days ago

Sr. Director Growth Marketing & Acquisition

Gen

Mountain View, CA (On-site)Full time$240K/yr – $265K/yr
3 weeks ago

Paid Digital Acquisitions Director, Branded Credit Cards

Wells Fargo & Company

Wilmington, DE (Hybrid)Full time$185K/yr – $300K/yr
Authentic Brands Group logo
3 weeks ago

Director, Acquisition Marketing (5 Month Contract)

Authentic Brands Group

New York City, NY (On-site)Contract$140K/yr – $160K/yr
Visionary ASC logo
4 months ago

Director of Patient Acquisition and Growth

Visionary ASC

Rockville, MD (Hybrid)Full time$150K/yr – $170K/yr

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Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media
4 jobs

Sr. Director Growth Marketing & Acquisition

Gen

Mountain View, CA (On-site)

$240K/yr - $265K/yrIn-houseFull-timeDirector/executive15+ years exp.
3 days ago

Paid Digital Acquisitions Director, Branded Credit Cards

Wells Fargo & Company

Wilmington, DE (Hybrid)

$185K/yr - $300K/yrIn-houseFull-timeDirector/executive8+ years exp.
3 weeks ago
Authentic Brands Group logo

Director, Acquisition Marketing (5 Month Contract)

Authentic Brands Group

New York City, NY (On-site)

$140K/yr - $160K/yrIn-houseContractSenior level8+ years exp.
3 weeks ago
Visionary ASC logo

Director of Patient Acquisition and Growth

Visionary ASC

Rockville, MD (Hybrid)

$150K/yr - $170K/yrIn-houseFull-timeDirector/executive7+ years exp.
4 months ago
Gen

Sr. Director Growth Marketing & Acquisition

Mountain View, CA (On-site)

$240K/yr – $265K/yrDirector/Executive15+ years expFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

You will own Norton's acquisition strategy and GTM for product features, updates, and campaigns, directing planning, audience targeting, messaging, and creative execution across paid, owned, and earned channels.

  • Define acquisition priorities and go-to-market for launches
  • Lead agency briefing and creative guidance
  • Monitor performance and reallocate investments

Job Description

Responsibilities

  • Annual and Quarterly Planning
  • Own acquisition planning for the current business, including annual and quarterly goal-setting, channel investment mix, and testing priorities.
  • Lead the briefing process for the media team, translating business priorities into clear goals, audience direction, messaging, and performance expectations.
  • Define acquisition priorities across core promotional periods like Black Friday and holiday, and seasonal campaigns like summer travel and back to school.
  • Go-to-Market for Features, Enhancements, and Campaigns
  • Lead go-to-market planning and execution for product feature launches, product updates, and seasonal campaigns, including positioning, messaging, channel approach, asset briefing, and launch coordination.
  • Maintain and optimize evergreen product and brand messages that drive acquisition across channels. Bring learnings within and across channel creative to ensure constant improvement in acquisition performance.
  • Define target audiences and messaging for each initiative and ensure consistent execution across paid, owned, and earned channels.
  • Drive creative updates in sync with product and seasonal cycles so assets stay fresh and perform well.
  • Work with Product, Brand, and Regional Marketing to make sure launches are executed clearly and on time.

Requirements

  • 15+ years leading customer acquisition, growth marketing, or integrated go-to-market work, with direct ownership of planning, performance goals, and results. Experience in a subscription, online, or mobile business is a strong plus.
  • A track record of running end-to-end go-to-market for product features, updates, and seasonal campaigns from brief through launch and optimization.
  • Proven ability to drive efficient acquisition growth through audience strategy, funnel improvement, and smart investment prioritization.
  • Experience managing significant acquisition budgets with disciplined, data-driven decision making across both in-quarter and annual horizons.
  • Deep understanding of pricing and promotional mechanics and how they affect acquisition, conversion, and long-term customer value.
  • Experience building geo-specific acquisition strategies that reflect local market realities, competitive intensity, and demand patterns.
  • Experience building campaigns, creative strategies, creative evaluation and guidance
  • Comfortable owning product copy, visuals, and channel-specific descriptions as part of the acquisition toolkit.
  • Strong analytical skills and the ability to turn complex performance data into clear insights and recommendations for senior leadership.
  • Experience with marketing mix modeling and attribution tools.

Benefits

  • When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

Gen

3.5 Glassdoor

Gen (NASDAQ: GEN) is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, MoneyLion and more. The Gen family of consumer brands is rooted in providing empowerment and safety for the first digital generations. Now, Gen empowers people to live their digital lives confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to millions of users in more than 150 countries. Norton.comAvast.comLifeLock.comMoneyLion.comAvira.comAVG.comCCleaner.comGOBankingRates.comReputationDefender.com

Founded in 2022
Tempe, Arizona, USA
3.4K employees (397 in marketing)
GenDigital.com
55% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
210.2K
Monthly Google Ads Budget
$15.7K
Traffic Source Mix
Search
40.2%
Direct
47.1%
Referral
9.4%
Social
2.2%
Paid
1%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
298 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$950M
Last Raise
Post IPO Debt, 10 months ago

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