Responsibilities

• Build high-performing strategies for your group of clients , combining SEO & AEO to drive traffic, conversion and revenue.
• Create content roadmaps through product-focused keyword research and competitive analysis, identifying opportunities where we can win against direct and indirect competitors
• Drive the strategic delivery across Masse for your clients , bringing our team onboard with your roadmap, ensuring that deliverables match your strategic vision and setting the performance bar for deliverables.
• Analyze search intent across the funnel and map keywords to the right pages (product, feature, comparison, use-case, and supporting content)
• Conduct competitive audits to understand what’s ranking, why it’s ranking, and how to outperform it (content depth, structure, links, and UX)
• Showcase your work , using dashboards, ad-hoc reports & attribution to demonstrate the client impact your strategies are delivering.
• Own and drive bespoke SEO projects for clients , like programmatic SEO campaigns, tool pages and landing page creations.
• Collaborate across internal teams to turn research into clear, actionable briefs
• Work with technical SEO basics (indexation, internal linking, on-page optimization) to ensure content can actually rank
• Monitor performance in Google Search Console, GA4, and SEO tools (ahrefs, SEOGets, Peec.ai), then turn data into next-step recommendations
• Communicate findings and strategy clearly to internal teams and clients — no jargon, no vanity metrics
• Develop & Experiment with Masse’s core frameworks , finding new ways to deliver value for our clients, evolving our understanding and execution of AEO and bringing continuous improvement to our client deliverables and processes.