Account Executive-Manager, Digital Marketing and Growth

Bath, Bath and North East Somerset, UK (Hybrid)

£35K/yr – £40K/yrManager2+ years expFull time

Posted 14 hrs ago

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Job Summary

Owns the client partnership and leads digital projects across AI-driven marketing, website programs, and multi-country initiatives.

Manages day-to-day client liaison and project planning for UX, SEO, and lead generation.
Coordinates cross-functional teams to deliver enterprise website programs on time and within scope.

Job Description

Responsibilities

Key ResponsibilitiesClient Partnership Act as the primary day-to-day contact between the client and Marcom.
Build strong relationships with the client's marketing, product and commercial teams, becoming a trusted adviser on digital platforms and customer experience.
Same within Marcom.
Understand the client's business objectives and translate them into clear digital recommendations and project plans.
Present recommendations, project updates and performance reports to client and other stakeholders.
Performance Marketing & Lead Generation Recommend improvements to the client's activities that enhance UX, SEO, lead generation and commercial performance.
Work with the client to optimize PIM (Product Information Management) processes and digital product information across multiple websites, regions and markets.
Support the integration of CRM (Customer Relationship Management), AI, marketing automation and analytics platforms to improve marketing effectiveness.
Ensure all digital recommendations align with the client's commercial objectives and marketing strategy.
AI & Digital Innovation Identify opportunities to introduce AI-powered capabilities that improve lead generation, customer experience and marketing efficiency.

Requirements

Fluent French and English speaker.
At least two years' experience with digital platforms, website programmes and digital projects ideally for a multi-country/language B2B technology, engineering, electronics or specialist distribution organisation with complex product portfolios.
Proven experience managing the end-to-end delivery of enterprise website projects, from discovery and requirements gathering through scoping, design, development, testing and launch.
Experience working with databases, preferably PIM platforms and large, complex product catalogues.
Strong understanding of websites as lead generation tools, including SEO, UX, conversion optimisation and analytics.
Practical experience recommending or implementing AI-powered digital marketing solutions that improve customer engagement, lead generation and/or operational efficiency.
Experience coordinating multidisciplinary teams including UX, design, development, content, SEO and digital marketing specialists.
Outstanding stakeholder management, communication and presentation skills.
Highly organised with excellent project management skills and attention to detail.
Knowledge of enterprise CMS (Content Management Systems) platforms, CRM and marketing automation platforms.

Marcom - Your Strategic Growth Agency

For over 30 years, we've helped ambitious B2B companies turn marketing into a strategic growth engine. We partner with businesses ready to move beyond tactical activity and build integrated strategies that deliver measurable results.We're more than a marketing agency. We're a growth partner who becomes an extension of your leadership team.We work with B2B companies across diverse sectors: supply solutions, geotechnical engineering, scientific instrumentation, professional services, manufacturing and others. What they share is a commitment to treating marketing as a growth function, not a cost centre.What makes us different:We speak your language. Complex B2B products require precision, not gimmicks. We create messaging that resonates with sophisticated buyers making considered decisions in technical and professional markets.Strategy drives everything. We analyse your markets and identify opportunities for growth. From positioning through to demand generation, every pound of spend ties to a strategic outcome. No off-the-shelf answers—we integrate with your team, adapt to your goals and deliver solutions that fit your unique needs.Specialists, not generalists. You get dedicated expertise across strategy, brand, content and digital—integrated as one team focused on your growth.Proven across sectors. Three decades of learning what works in B2B means strategies built on evidence rather than assumptions. We understand complex sales cycles, multiple stakeholders and the need for content that earns attention from time-poor decision-makers.From strategic positioning through creative execution to demand generation, we build integrated campaigns that drive measurable growth for B2B companies ready to win in their markets.Let's talk growth. Whether you're looking for a strategic partner to transform your marketing function or specialist support to accelerate specific initiatives, we're ready to discuss what's possible.

Founded in 1990

Bath, England, GBR

13 employees (2 in marketing)

mar-com.net