Role Summary

The Account Director (AD) is responsible for managing a portfolio of high-value

clients, acting as Liberty’s primary commercial contact and trusted advisor. The role

combines strategic insight, commercial rigour, and relationship management to

deliver measurable growth, retention, and client satisfaction.

Account Directors set the standard for Liberty’s client partnerships by leading highquality

monthly meetings and QSRs, maintaining accurate commercial forecasting,

identifying upsell opportunities, and ensuring every engagement delivers value for

both the client and the agency. They work closely with the Delivery Team to ensure

client objectives, execution, and commercial outcomes are tightly aligned.

Responsibilities

• Managing a portfolio of high-value clients, ensuring retention, growth, and satisfaction
• Leading strategic planning and campaign direction, ensuring delivery aligns with client goals and commercial outcomes
• Conducting monthly client meetings, QSRs, renewal discussions, and commercial forecasting
• Building strong, trusted relationships with senior client stakeholders
• Identifying, shaping, and converting upsell and cross-sell opportunities, primarily within existing accounts
• Reporting accurately on revenue forecasts, renewal confidence, churn risk, and margin performance
• Ensuring quality and consistency across proposals, QSR decks, and reporting outputs
• Supporting inbound new business opportunities through briefing calls, pitch contribution, and opportunity shaping (ownership agreed based on capacity and fit)
• Collaborating closely with the Delivery Team to ensure work meets agreed sstrategic and commercial standards

Skills & Competencies

• Strong commercial acumen and ability to interpret marketing performance data
• Confident communicator and presenter with senior stakeholders
• Strategic thinker who balances client ambition with agency profitability
• Collaborative mindset with strong attention to process and detail
• Calm under pressure, outcome-driven, and comfortable managing competing priorities
• Embodies Liberty’s values: Accountable, Brave, Curious

Culture & Team Fit

We’re a performance-focused agency that values ownership, clarity, and momentum.

We tell a commercial story, measure our impact, and make decisions that move

clients forward. We’re Accountable for outcomes, Brave in our recommendations, and Curious about better ways to get results.

We coach each other, keep promises, and raise standards through clear feedback and simple, effective processes. We work across hybrid and remote environments, so clear communication, visibility of work, and proactive collaboration are essential to how we operate If you enjoy practical problem-solving, collaborating across disciplines, and turning insight into action, you’ll feel at home here.