Responsibilities

• Improve sales and profitability of Ford accessories
• Act as subject matter expert for accessory product queries, liaising with dealers, the field team, product marketing team, FCSD-E marketing team, Technical Services and Daventry Parts Distribution Centre
• Ensure dealers have the right product support materials (fitting instructions etc) to support accessory sales
• Act as main point of contact with current/future suppliers for supplier-branded accessories, to identify product / marketing / sales opportunities
• Identify additional accessories opportunities, evaluate the business case and work with suppliers / FCSD-E to bring accessories to market
• Leverage the launch of new model launches to increase sales of accessories
• Support the pricing of accessories to ensure that we maximise sales and profitability
• Support the Accessory Marketing team in the development of programmes and comms materials (e.g. image accuracy)
• Work with Henry Ford Academy to ensure that accessories are integrated into dealer training courses
• Ensure accessories are communicated in Ford of Britain Vehicle Brochures and approve FCSD content for all brochures in Burrows Ibrams and Nuworld online system
• Provide insight into the accessory competition (Halfords, on line retailers and other Vehicle Manufacturers) to identify best practice

Requirements

• Ideally 2–3 years of experience in Marketing, preferably within a dynamic, fast-paced environment
• Proven ability to build strong working relationships, coupled with excellent communication skills and a results-driven mindset
• Genuine interest and solid understanding of Commercial Vehicles
• Strong analytical and written communication skills, with a high level of enthusiasm and attention to detail

Benefits

• up to £34,000 per year (depending on experience)
• 25-days annual leave per year
• Paid business expenses
• cashback Health Care Scheme
• Car salary exchange scheme
• Potential to progress within the company, with global opportunities updated regularly