Responsibilities

• Lead and deliver the Academy’s content strategy, creating engaging and innovative storytelling across all digital, social and editorial platforms that showcases the player development pathway.
• Plan and produce content around key Academy moments, including player milestones, scholarship signings, professional contracts, cup competitions, international call-ups and first-team debuts.
• Manage Academy-owned communication channels, ensuring content aligns with the club’s wider brand, communications objectives and audience engagement goals.
• Create high-quality written, social and multimedia content, including match coverage, interviews, features, campaigns and behind-the-scenes storytelling.
• Build strong relationships across the Academy, acting as the primary communications contact for players, coaches, staff and departmental stakeholders.
• Collaborate with internal teams, including Marketing, Communications, Photography, Video, Recruitment, Education, Player Care and Loans, to support Academy and club-wide initiatives.
• Monitor content performance, audience trends and industry best practice, using insight and analytics to optimise engagement, grow audiences and continually evolve content output.

Requirements

• An interest and understanding of football
• Some experience using a CMS
• Video editing experience using Adobe Premier Pro
• A good copywriter with attention to detail
• A good understanding of social media and how best to use it
• Some understanding of video, cameras and editing
• Strong communication skills, developing relationships across the club
• Creative thinker to get the most out content opportunities
• Ability to work to strict deadlines
• Competent and personable with good time management skills