Wake Forest University | Company Profile, Culture & Jobs

Wake Forest is a private, coeducational university located in Winston-Salem, North Carolina. Wake Forest offers the personal attention of a small liberal arts college, coupled with the breadth and global relevancy of a leading research institution. Our mission is to educate the whole person, graduating students who seek purpose-filled lives while building a community dedicated to serving humanity in the spirit of our motto, Pro Humanitate.

Founded in 1998

Winston-Salem, North Carolina, USA

5.5K employees (380 in marketing)

wfu.edu

72% recommend to a friend

78% positive business outlook

People

Marketing leadership

Ahlanna Nikole Jackson

Student Union: Vice President of Marketing

At the company for 3 years 3 months

Anthony Carson

Assistant Director, Brand Experience & Community Relations - Campus Recreation

At the company for 2 years

Matt Russell

Executive Director of Digital Marketing, University Marketing and Communications

At the company for 5 years 2 months

Byron De Bouse Jr., MBA

Assistant Director of Digital and Email Marketing

At the company for 3 years 3 months

Hiring activity

Open marketing jobs over time

15 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$63.9M

Last raise

$30M

Grant, 8 months ago

Funding history

Jul 2025

Grant Wake Forest University · $30M

Oct 2024

Grant Wake Forest University · $200K

Feb 2023

Grant Wake Forest University · $3M

Jan 2023

Grant Wake Forest University · $30.7M

Audience

Monthly website visitors

950.8K

Month over month+2.6%

Quarter over quarter+46.1%

Top sourceSearch (55.2%)

Ad budget per month$578.1K

Average search rank44.8

Traffic source mix

Search

55.2%

Direct

38.2%

News

Demon Deacons Perfectly Execute Buzzer-Beating Shot Over Memphis

Nov 22, 2025 • Wake Forest University Athletics

Wake Forest University ranks 4th nationally for study abroad participation

Nov 20, 2025 • Wake Forest University

Broadcast Info: Wake Forest – North Carolina

Nov 12, 2025 • Wake Forest University Athletics

Links

wfu.edu

Crunchbase

X (Twitter)

Glassdoor

Wake Forest University insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1998

Headquarters

Winston-Salem, North Carolina

Employees

1001-5000

Flat last 12mo

Marketing team

380

7% of company

31 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Flat headcount last 12 months · More mature · Recently funded

Trend

2023-02-27 -> 2025-12-08

Headcount (12 months)

+2.2%

Last funding round

8 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

950.8K

Month over month+2.6%

Quarter over quarter+46.1%

Top sourceSearch (55.2%)

Traffic source mix

Search

55.2%

Direct

38.2%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

8 competitor sites

Search traffic: 273.6K organic clicks / 15.1K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+1,595

Ad budget per month

$578.1K

Average search rank

44.8

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

100.3K

12-mo growth

—

Monthly growth

+1.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

8 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

380

7% of the company • 31 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 380.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.2 / 5

Work-life balance

3.8 / 5

Culture

3.7 / 5

Diversity & inclusion

3.6 / 5

Recommend to a friend

72%

Positive business outlook

78%

Funding

Shows saved funding data.

Total funding

$63.9M

Last raise

Grant

8 months ago

Funding details

Amount raised

$63.9M

Last round

Grant

Last fundraise

8 months ago

News

Shows saved company news.

Demon Deacons Perfectly Execute Buzzer-Beating Shot Over Memphis

Nov 22, 2025 • Wake Forest University Athletics

Wake Forest University ranks 4th nationally for study abroad participation

Nov 20, 2025 • Wake Forest University

Broadcast Info: Wake Forest – North Carolina

Nov 12, 2025 • Wake Forest University Athletics

Loading insights...

Headcount +2.2% year over year

Referral

5.2%

Social

0.9%

Paid referral

0.4%

LinkedIn followers

Follower count and growth

Total followers

100.3K

12-mo growth

—

Monthly growth

+1.1%

Salaries

Help build salary transparency at Wake Forest University

Share your compensation anonymously to see full data.

Contribute

Wake Forest University insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1998

Headquarters

Winston-Salem, North Carolina

Employees

1001-5000

Flat last 12mo

Marketing team

380

7% of company

31 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Flat headcount last 12 months · More mature · Recently funded

Trend

2023-02-27 -> 2025-12-08

Headcount (12 months)

+2.2%

Last funding round

8 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

950.8K

Month over month+2.6%

Quarter over quarter+46.1%

Top sourceSearch (55.2%)

Traffic source mix

Search

55.2%

Direct

38.2%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

8 competitor sites

Search traffic: 273.6K organic clicks / 15.1K paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

+1,595

Ad budget per month

$578.1K

Average search rank

44.8

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

100.3K

12-mo growth

—

Monthly growth

+1.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

8 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

380

7% of the company • 31 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 380.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.2 / 5

Work-life balance

3.8 / 5

Culture

3.7 / 5

Diversity & inclusion

3.6 / 5

Recommend to a friend

72%

Positive business outlook

78%

Funding

Shows saved funding data.

Total funding

$63.9M

Last raise

Grant

8 months ago

Funding details

Amount raised

$63.9M

Last round

Grant

Last fundraise

8 months ago

News

Shows saved company news.

Demon Deacons Perfectly Execute Buzzer-Beating Shot Over Memphis

Nov 22, 2025 • Wake Forest University Athletics

Wake Forest University ranks 4th nationally for study abroad participation

Nov 20, 2025 • Wake Forest University

Broadcast Info: Wake Forest – North Carolina

Nov 12, 2025 • Wake Forest University Athletics

5.2%

Social

0.9%

Paid referral

0.4%

2023-04-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Latest open role

WAKECommunities Coordinator, University Advancement