Smarter Ecommerce (smec)

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising.The smec platform connects to and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to optimize PPC campaigns toward strategic goals like profitability, AOV growth, and efficient revenue scaling. Predictive AI adjusts Target ROAS and allocates budgets across campaigns to improve performance, with detailed insights providing transparency. By automating routine PPC tasks, smec enables teams to focus on strategy rather than manual execution.Beyond technology, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, including full-funnel strategy, data engineering, and analytics. Founded in 2007, smec is a Google Premier Partner and three-time Microsoft Retail Partner of the Year, managing over €500M in ad spend and driving €5B+ in annual ecommerce revenue for over 350 global clients in the retail sector, including prominent brands such as THG, Snipes, REWE, and Intersport.