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MILLIONS.co

Brand · Spectator Sports

Company overview

The operating system for modern sports marketing.From talent discovery to campaign execution to performance intelligence, MILLIONS gives brands the ability seamlessly activate with the right talent. Our network spans 150,000+ athletes, creators, and sports media channels across every major sport and level; from rising NIL talent to global icons - but access isn’t the advantage.We help brands turn athlete influence into a repeatable growth channel.
Founded in 2020
Toronto, Ontario, CAN
84 employees (43 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +29.2% year over year

Funding

Total funding

$10M

Last raise

Undisclosed, 8 months ago

Funding history

Sep 2025

Funding Round MILLIONS.Co

Sep 2021

Series A MILLIONS.Co · $10M

Audience

Monthly website visitors
62.7K
Month over month+6.9%
Quarter over quarter+0.6%
Top sourceDirect (43.9%)
Ad budget per month$0.0
Average search rank37.3
Traffic source mix
Direct
43.9%
Search
36.5%
Social
11.1%
Referral
7%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

11.6K

12-mo growth

+19.3%

Monthly growth

+0.6%

News

Links