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Lumens

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Company overview

Lumens is a digital-first design retailer that curates the best furniture, decor, and lighting globally—from iconic European brands to niche artisan creators. Delivering exceptional designs with concierge-level service, Lumens caters to both design professionals and design aficionados so they can create spaces that express their authentic style. Lumens is part of Flos B&B Italia Group, a Milan-based portfolio of luxury design brands.
Founded in 2004
Sacramento, California, USA
152 employees (46 in marketing)
www.lumens.com
47% recommend to a friend
39% positive business outlook

People

Founders and leadership

Mohamed El-Abiad
Mohamed El-Abiad
Co-Founder and CEO
At the company for 1 year 10 months
Serra Semi
Serra Semi
Creative Director, Founder & CEO (Independent Practice)
At the company for 11 years 11 months

Marketing leadership

Sonja Lukinbeck-Shay
Sonja Lukinbeck-Shay
Brand Marketing Ops Lead & Integrated Marketing
At the company for 7 months

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors
1.2M
Month over month-11.1%
Quarter over quarter+22.9%
Top sourceDirect (55.3%)
Ad budget per month$95.7K
Average search rank43
Traffic source mix
Direct
55.3%
Search
35.8%

News

Introducing Lumens.com: The Ultimate Destination for Lighting Solutions
Aug 6, 2024 • Japan Web Review

Links

www.lumens.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount -1.9% year over year
Referral
4.4%
Paid referral
2.3%
Social
2%

LinkedIn followers

Follower count and growth

Total followers

4K

12-mo growth

+33.2%

Monthly growth

+4%

Salaries

Typical salary range

$90,000 – $110,000

/ yr

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Contribute

Open positions2 open marketing positions

Temporary Marketing Coordinator

Lumens

San Francisco, CA

$24/hr - $29/hrIn-houseTemporaryIntern/new grad2+ years exp.
3 weeks ago

Marketing Coordinator

Lumens

San Francisco, CA

$24/hr - $29/hrIn-houseEntry level2+ years exp.
2 months ago

Lumens insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2004
Headquarters
Sacramento, California
Employees
51-200
Flat last 12mo
Marketing team
46
30% of company
11 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2022-10-31 -> 2025-11-24
Headcount (12 months)
-1.9%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
1.2M
Month over month-11.1%
Quarter over quarter+22.9%
Top sourceDirect (55.3%)
Traffic source mix
Direct
55.3%
Search
35.8%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
48 competitor sites
Search traffic: 180.1K organic clicks / 14K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-28,700
Ad budget per month
$95.7K
Average search rank
43
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

4K

12-mo growth

+33.2%

Monthly growth

+4%

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: -0.3%
Trend
2024-06-01 -> 2025-12-01
Open jobs growth
-0.3%
Biggest role change
sales: -0.5%
Latest open role
Inbound Sales Representative

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 8.1 years.

Founder or CEO

Saved founder and CEO profiles.

Cristina Gutierrez-Huete Miller
Cristina Gutierrez-Huete Miller
Interim Chief Executive Officer

Marketing team size

Shows saved marketing team size.

46
30% of the company • 11 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 46.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.3 / 5
Work-life balance
3.3 / 5
Culture
3.1 / 5
Diversity & inclusion
3.9 / 5
Recommend to a friend
47%
Positive business outlook
39%

News

Shows saved company news.

Introducing Lumens.com: The Ultimate Destination for Lighting Solutions
Aug 6, 2024 • Japan Web Review

Marketing leadership

Shows saved marketing leaders.

Dana Gers
Dana Gers
Chief Marketing Officer
Melissa Godes
Melissa Godes
Director Ecommerce Marketing and Site Optimization
Amy Guastello
Amy Guastello
Marketing Analytics Director

CMO profiles

Shows saved CMO-level marketing leaders.

Dana Gers
Dana Gers
Chief Marketing Officer
4.4%
Paid referral
2.3%
Social
2%
Nikki Graham
Director, Performance Marketing