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Golden State

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Company overview

Golden State and our business philosophy began in 1954, at a time when customers were treated as partners and companies acted small. For the past six decades we have continued to embody this philosophy by putting our customer first. As the premier Northern California supplier of building materials, our priority is to put our customers in the best position to succeed. When You Succeed, We Succeed! Our California facilities are located in San Rafael, Newark, Brisbane, Concord, Santa Rosa, Berkeley, San Francisco, and Stockton.We are dedicated to helping our customers stay one step ahead of the constantly changing building industry. That means we employ cutting-edge technology that will help contractors work smarter and faster. We also seek out materials and techniques that contribute in a positive way in how building impacts the environment. We are proud to offer environmentally friendly building materials that are certified by the Forest Stewardship Council (FSC). We provide quality products including lumber, plywood, hardware, windows, and doors at very competitive prices. Our customers tell us the thing they appreciate most is our service. That’s because our idea of customer service is more than simply finding the best products for you—it’s our desire to go the extra distance and add real value to our customer’s projects.
Founded in 1954
Petaluma, California, USA
1.1K employees (53 in marketing)
www.goldenstatelumber.com

People

Marketing leadership

Kevin M.
Kevin M.
Marketing Director
At the company for 7 years 9 months

Hiring activity

Open marketing jobs over time

20 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors
9.9K
Month over month+29.8%
Quarter over quarter+16.5%
Top sourceSearch (44.8%)
Traffic source mix
Search
44.8%
Direct
44.3%
Social

News

Golden State Lumber Becomes Golden State Lumber + Showroom
Mar 4, 2025 • Morningstar, Inc.

Links

www.goldenstatelumber.comLinkedInCrunchbase

Loading insights...

Headcount +1.2% year over year
5.2%
Referral
4.5%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

3.5K

12-mo growth

+9.7%

Monthly growth

+2%

Salaries

Typical salary range

$23 – $25

HOUR

Median base

$73,000

Median total

$73,000

Median experience

2 years

Submissions

5

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Open positions20 open marketing positions

Coordinator, Social Media Editor

Golden State

San Francisco, CA (On-site)

$32/hr - $34/hrIn-houseFull-timeEntry level2+ years exp.
11 hrs ago

Assistant, Social Media (Part-Time)

Golden State

San Francisco, CA (On-site)

In-housePart-timeEntry level1+ years exp.
11 hrs ago

Assistant, Social Media (Part-Time)

Golden State

San Francisco, CA

In-housePart-timeEntry level1+ years exp.
1 day ago

Coordinator, Social Media Editor

Golden State

San Francisco, CA (On-site)

$32/hr - $34/hrIn-houseFull-timeEntry level2+ years exp.
1 day ago

Coordinator, Community Relations(SCW)

Golden State

Santa Cruz, CA

$24/hr - $25/hrIn-houseFull-time
4 days ago

Assistant, Media Management (Part-Time)

Golden State

San Francisco, CA (On-site)

In-housePart-time
6 days ago
View all 20 jobs

Golden State insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1954
Headquarters
Petaluma, California
Employees
501-1000
Flat last 12mo
Marketing team
53
5% of company
6 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2022-12-26 -> 2025-11-24
Headcount (12 months)
+1.2%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
9.9K
Month over month+29.8%
Quarter over quarter+16.5%
Top sourceSearch (44.8%)
Traffic source mix
Search
44.8%
Direct
44.3%

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

3.5K

12-mo growth

+9.7%

Monthly growth

+2%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: 0%
Trend
2023-11-01 -> 2025-11-01
Open jobs growth
0%
Biggest role change
sales: +1%
Latest open role
Window & Door Service Coordinator

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 9.7 years.

Founder or CEO

Saved founder and CEO profiles.

Jessica Scerri
Jessica Scerri
Chief Executive Officer

Marketing team size

Shows saved marketing team size.

53
5% of the company • 6 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 53.

News

Shows saved company news.

Golden State Lumber Becomes Golden State Lumber + Showroom
Mar 4, 2025 • Morningstar, Inc.

Marketing leadership

Shows saved marketing leaders.

Kevin M.
Kevin M.
Marketing Director
Social
5.2%
Referral
4.5%
Paid referral
1.1%