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City of Charlotte

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Company overview

The City of Charlotte provides services to more than 870,000 residents. The city’s priorities are economic development, neighborhood development, transportation and planning, and well-managed government.
Charlotte, North Carolina, USA
3.3K employees (139 in marketing)
www.charlottenc.gov

Salaries

Typical salary range

$59,134 – $73,917

/ yr

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People

Marketing leadership

Lindsay Machak
Lindsay Machak
Deputy Director of Communication and Marketing
At the company for 1 year 9 months
Sandy Vastola
Sandy Vastola
Charlotte Communications and Marketing Director
At the company for 12 years 5 months
Jay Davis
Jay Davis
Communications and Marketing Manager - Economic Development Department
At the company for 1 year 10 months
Harold Thompson, MBA, PCM, MTA
Harold Thompson, MBA, PCM, MTA
Marketing Manager
At the company for 10 years 2 months

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$17.3K

Last raise

$14.3K

Grant, 2 years ago

Funding history

May 2024

Grant City Of Charlotte · $14.3K

Sep 2022

Grant City Of Charlotte · $3K

Audience

Monthly website visitors
579.3K
Month over month-0.2%
Quarter over quarter-11.6%
Top sourceSearch (52.6%)
Ad budget per month$0.0
Average search rank53.2
Traffic source mix
Search
52.6%
Direct
42%

News

Solid Waste Services Thanksgiving Collection Schedule
Nov 25, 2025 • City of Charlotte (.gov)
Charlotte City Council completes allotment of appointees on new 27-member public transit board
Nov 25, 2025 • Queen City News
City of Charlotte commits $100K for rent, utility assistance amid economic disruption
Nov 23, 2025 • WCNC

Links

www.charlottenc.govLinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +5.2% year over year
Referral
4.5%
Social
0.6%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

50.9K

12-mo growth

+19.6%

Monthly growth

+1.9%

Open positions4 open marketing positions

City of Charlotte logo

Manager, Public and Media Relations

City of Charlotte

Charlotte, NC (On-site)

$91K/yr - $120K/yrIn-houseFull-timeManager5+ years exp.
4 days ago
City of Charlotte logo

Community Engagement Specialist-Graphic Designer

City of Charlotte

Charlotte, NC (On-site)

$61K/yr - $87K/yrIn-houseFull-time
13 days ago
City of Charlotte logo

Management Analyst (Video Disclosure)

City of Charlotte

Charlotte, NC (On-site)

$70K/yr - $101K/yrIn-houseFull-time
2 months ago
City of Charlotte logo

Web & Digital Communications Coordinator

City of Charlotte

USA (On-site)

$24/hr - $28/hrIn-houseFull-time
4 months ago

City of Charlotte insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
—
Headquarters
Charlotte, North Carolina
Employees
5001-10000
5.2% growth last 12mo
Marketing team
139
4% of company
17 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 5.2% last 12 months
Trend
2022-03-28 -> 2025-11-24
Headcount (12 months)
+5.2%
Last funding round
22 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
579.3K
Month over month-0.2%
Quarter over quarter-11.6%
Top sourceSearch (52.6%)
Traffic source mix
Search
52.6%
Direct
42%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
48 competitor sites
Search traffic: 219K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+8,528
Ad budget per month
$0.0
Average search rank
53.2

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

50.9K

12-mo growth

+19.6%

Monthly growth

+1.9%

Job openings

Shows open jobs, growth, and role changes.

Main result
3 open jobs
Open jobs trend: —
Trend
2024-05-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Work Order and Asset Management (WAM) Administrator

Marketing team size

Shows saved marketing team size.

139
4% of the company • 17 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 139.

Funding

Shows saved funding data.

Total funding
$17.3K
Last raise
Grant
2 years ago
Funding details
Amount raised
$17.3K
Last round
Grant
Last fundraise
2 years ago

News

Shows saved company news.

Solid Waste Services Thanksgiving Collection Schedule
Nov 25, 2025 • City of Charlotte (.gov)
Charlotte City Council completes allotment of appointees on new 27-member public transit board
Nov 25, 2025 • Queen City News
City of Charlotte commits $100K for rent, utility assistance amid economic disruption
Nov 23, 2025 • WCNC
4.5%
Social
0.6%
Paid referral
0.2%