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CEFCU

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Team and salary summaries are not available for this company yet.

Company overview

CEFCU (Citizens Equity First Credit Union) is a credit union based in Peoria, Illinois.CEFCU was founded in 1937 as Caterpillar Employees Credit Union (CECU), later switched to a federal credit union charter and the name CEFCU (Caterpillar Employees Federal Credit Union). Upon legally separating from Caterpillar, CEFCU changed its acronym to more accurately reflect membership eligibility; first, to "Construction Equipment Federal Credit Union" and, later, to "Citizens Equity Federal Credit Union."CEFCU returned to an Illinois state credit union charter in 2000, keeping the acronym CEFCU and maintaining federal deposit ("share") insurance under the National Credit Union Share Insurance Fund. CEFCU membership criteria allow employees of Caterpillar Inc. and Caterpillar dealers, business partners, plus individuals living or working in fourteen central Illinois counties to belong to the credit union.In 2008, CEFCU acquired Valley Credit Union, located in San Jose, California. Individuals living or working in the following Illinois counties are eligible for CEFCU membership: Fulton, Knox, Livingston, Logan, McLean, Macon, Marshall, Mason, Peoria, Putnam, Sangamon, Stark, Tazewell, and Woodford. Additionally, individuals who live, work or worship in Santa Clara, Alameda and Contra Costa counties in California are eligible to join CEFCU.Learn more about our 2025 Extraordinary Dividend at www.cefcu.com/dividend
Founded in 1937
Peoria, Illinois, USA
601 employees (10 in marketing)
www.cefcu.com

People

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
451.7K
Month over month-8.1%
Quarter over quarter+19.7%
Top sourceDirect (75.6%)
Ad budget per month$677.5K
Average search rank52.1
Traffic source mix
Direct
75.6%
Search
18.5%

News

Vote for Journal Star boys athlete of the week for Dec. 1-6, presented by CEFCU
Dec 9, 2025 • Peoria Journal Star
CEFCU announces record $55 million dividend for members
Dec 2, 2025 • CIProud.com
Dee-Mack senior voted athlete of the week for Nov. 17-22, presented by CEFCU
Nov 25, 2025 • Peoria Journal Star

Links

www.cefcu.comLinkedInCrunchbaseX (Twitter)

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Headcount +2.6% year over year
Referral
5.2%
Social
0.3%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

3.5K

12-mo growth

+11.4%

Monthly growth

+1.6%

Salaries

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CEFCU insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1937
Headquarters
Peoria, Illinois
Employees
501-1000
Flat last 12mo
Marketing team
10
2% of company
6 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature
Trend
2022-11-28 -> 2026-01-26
Headcount (12 months)
+2.6%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
451.7K
Month over month-8.1%
Quarter over quarter+19.7%
Top sourceDirect (75.6%)
Traffic source mix
Direct
75.6%
Search
18.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 25.3K organic clicks / 161.8K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+564
Ad budget per month
$677.5K
Average search rank
52.1
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

3.5K

12-mo growth

+11.4%

Monthly growth

+1.6%

Marketing team size

Shows saved marketing team size.

10
2% of the company • 6 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 10.

News

Shows saved company news.

Vote for Journal Star boys athlete of the week for Dec. 1-6, presented by CEFCU
Dec 9, 2025 • Peoria Journal Star
CEFCU announces record $55 million dividend for members
Dec 2, 2025 • CIProud.com
Dee-Mack senior voted athlete of the week for Nov. 17-22, presented by CEFCU
Nov 25, 2025 • Peoria Journal Star
5.2%
Social
0.3%
Paid referral
0.3%

Open positions1 open marketing positions

CEFCU logo

Corporate Communications Intern

CEFCU

Peoria, IL (On-site)

In-housePart-timeIntern/new grad
2 days ago

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