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2 months ago

Senior Digital Performance Marketing Executive EMEA

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Kantar

Senior Digital Performance Marketing Executive EMEA

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own regional acquisition marketing across EMEA, coordinating multi-market strategies, budgets, and cross-functional execution to drive growth targets.

Growth Strategy & Channels: Drive paid media, affiliates, and SEO across markets to maximize ROI.
Tracking & Attribution: Build and optimize GTM/sGTM, S2S, and partner integrations to ensure accurate measurement and reporting.
Cross-Functional Execution: Align with sales, product, engineering, and data teams to ensure cohesive measurement and scalable growth across platforms.

Job Description

Responsibilities

Act as a regional champion for acquisition marketing across EMEA, developing and executing strategies tailored to each market.
Collaborate with senior leadership and local sales teams to align marketing efforts with business goals and growth targets.
Partner with the Global Panel team to define recruitment plans and evaluate media vendor performance.
Advise on tracking and attribution frameworks, including hands-on experience with Tune (HasOffers) to ensure accurate partner tracking, conversion validation, and performance reporting.
Consult on the implementation of advanced tracking infrastructure using Google Tag Manager (GTM), including server-side tagging (sGTM) and server-to-server (S2S) integrations to improve data accuracy.
Partner with our agency of record and internal Tech & Product Teams to maintain API-based attribution solutions (including S2S postbacks and event tracking) to reduce dependency on client-side tracking and mitigate data loss from browser/privacy restrictions.
Partner cross-functionally with product, engineering, and data teams to troubleshoot tracking discrepancies, validate data flows, and continuously improve attribution accuracy across platforms (e.g., Meta, TikTok, Google).
Analyze campaign performance and attribution data to identify optimization opportunities, improve ROI, and inform budget allocation decisions across markets and channels.
Oversee all paid marketing activities including paid search, paid social, affiliate networks, co-registration, SEO, and refer-a-friend programs.
Monitor campaign performance using site analytics, focusing on cost efficiency, quality of leads, and long-term user engagement.

Requirements

Strong understanding of online advertising platforms and marketing principles.
Skilled in managing and optimizing affiliate marketing, PPC, SEO, social media, Google Ads, and other digital channels.
Hands-on experience with HasOffers (preferred but not required) and advanced proficiency in MS Office Suite (Excel, Word, PowerPoint).
Strong analytical capabilities, ability to interpret complex data sets and translate them into actionable insights.
Proficiency in data visualization tools and reporting platforms is essential to effectively communicate performance trends and support data-driven decision-making.
Strong analytical skills with the ability to digest and interpret large data sets to inform campaign and channel performance.
Commercially driven and results-oriented, with a creative mindset and a proactive approach to problem-solving.
Experienced in forecasting volumes, tracking performance against targets, and making data-driven decisions.
Excellent verbal, written, and presentation skills, with the ability to influence stakeholders at all levels.
Comfortable presenting to large groups both in person and virtually.

Preferred

Adept at working in geographically dispersed teams, fostering collaboration across regions.

Benefits

We have an integrated way of rewarding our people based around a simple, clear and consistent set of principles.
Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar

3.6 Glassdoor

Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why, and how to shape the marketing strategies that shape their future.

Founded in 2009

London, England, GBR

26K employees (2,216 in marketing)

www.kantar.com

69% recommend to a friend

84% CEO approval