Responsibilities

• Video Content strategy & systems: Own Dripify’s YouTube and video content strategy and execution roadmap aligned with marketing and product goals. Build a scalable video content operating system: script briefs, production workflows, QA, planning cadence, and SOPs.
• YouTube (brand awareness + lead gen): Manage YouTube as a growth channel: define pillars, formats, series, and production workflow. Own YouTube performance: packaging (titles/thumbnails), retention, watch time, CTR, and conversion into lead capture. Orchestrate the end-to-end video content creation process, balancing hands-on execution with the effective management of external agencies and vendors.
• Webinars (lead generation engine): Launch and scale lead-gen webinars: topic selection, speaker strategy, landing pages, promotion, attendance, follow-up, sales handoff. Build repeatable webinar-to-content repurposing pipelines (clips, YouTube Shorts, and video assets for email/sales).
• Inbound lead generation flow: Architect and optimize video-content-driven inbound journeys: video → LP → capture → nurture → MQL/SQL. Drive CTA strategy within videos and webinars to maximize conversion rates.
• Team management & cross-functional collaboration: Manage and scale external agencies and vendors (video editors, designers, motion/video creators). Ensure brand voice, messaging, and tone are consistent, differentiated, and high-quality across all video and visual touchpoints. Collaborate with Sales to create and improve video-based sales enablement content (e.g., video case studies, product walkthroughs). Work with Product to translate features into clear, compelling messaging across video and webinar channels.
• Analytics & optimization: Build dashboards to track YouTube and video content performance and make data-driven decisions (double down vs deprioritize). Run video content experiments: hypothesis → test → learn → scale.

Requirements

• 3–5+ years of experience in content marketing/editorial/brand content roles with a primary focus on YouTube and video content creation.
• 2+ years in B2B SaaS (fast-growing and/or product-led is a strong advantage).
• Proven ability to orchestrate the end-to-end content creation process, balancing hands-on execution with the effective management of external agencies and vendors.
• Strong creativity-first mindset with the ability to develop fresh, standout concepts that cut through noise.
• Proven ability to build and execute content strategies that drive measurable outcomes (pipeline, activation, organic growth).
• Strong research and analytical skills to identify trends, build hypotheses, and optimize content.
• Hands-on experience connecting video content to the inbound lead generation flow.
• Clear YouTube competence: series-based thinking, hooks, retention, packaging (title/thumbnail), production workflows, repurposing.
• Hands-on experience creating, hosting, or producing webinars and video content. Strong project management: cadence, prioritization, systems, quality gates, delivery without sacrificing creativity.
• English B2 or higher

Preferred

• Experience producing or directing live-action videos (shoot planning, on-camera direction, scripting for real people).
• Experience partnering with influencers/ambassadors/industry spokespeople for co-created content.
• Experience building automation workflows in Make, n8n, etc. Hands-on experience building AI-assisted content systems (LLMs, AI writing tools, AI research workflows) that increase output without sacrificing quality, brand voice, or factual accuracy.
• Experience working with HubSpot, GA4, Similarweb, Ahrefs, SpyFu, TubeBuddy, or vidIQ (or equivalents). Strong interest in sales, growth, entrepreneurship, and creator-style content.

Benefits

• 24 days of paid vacation per year to recharge and relax.
• 10 days of paid sick leave.
• All national holidays are applicable in Ukraine.
• Educational opportunities.
• Compensation budget for medical expenses (EUR 400/year) and hobby/sport expenses (EUR 300/year)
• Generous budget for birthdays and anniversaries.
• Online and offline team events.