Responsibilities

• Create and curate engaging, relevant, and timely content for Twitter that aligns with brand objectives and audience interests
• Develop a content calendar to ensure consistent posting schedules and campaign integration
• Monitor trending topics and incorporate them into content strategies to maximise engagement
• Respond to comments, mentions, and messages in a professional manner to foster community interaction
• Analyse engagement metrics to optimise future content and improve overall social media performance
• Collaborate with the public relations team to ensure messaging consistency across all communication channels
• Stay updated on social media best practices, platform updates, and emerging trends in digital communication

Requirements

• Proven experience in social media management, particularly on Twitter
• Strong written communication skills with an ability to craft clear, concise, and engaging content
• Knowledge of public relations principles and how they apply within social media contexts
• Creative thinking with an eye for detail and current trends in digital marketing
• Ability to work independently while managing multiple projects simultaneously
• Organised approach to content planning and scheduling
• Familiarity with analytics tools to measure performance and inform strategy decisions