Responsibilities

• CMS Management & Content Governance
• Own day-to-day management of marketing-owned website content within our CMS.
• Build, publish and maintain landing pages, information pages and campaign content.
• Act as the subject matter expert for content governance, page structure and publishing best practice across marketing-managed website experiences.
• Ensure content remains accurate, up to date, accessible and aligned with brand standards.
• Conduct regular content audits to identify outdated, duplicated or underperforming content.
• Work closely with our B2B content specialist to ensure a coherent experience across B2B and B2C audiences.
• Identify opportunities to improve navigation, page structure and customer journeys within marketing-owned content areas.
• Website Copywriting & Content Optimisation
• Write, edit and optimise high-performing website copy that drives clarity, engagement and conversion.

Requirements

• Experience managing website content through a CMS (ideally WordPress or similar CMS platforms).
• Strong understanding of content governance, publishing workflows and website content operations.
• Excellent copywriting, editing and proofreading skills.
• Experience creating landing pages and conversion-focused website content.
• Strong understanding of information architecture and digital content best practice.
• Experience using analytics and customer insight to improve content performance.
• Working knowledge of SEO, GEO and CRO principles.
• Ability to simplify complex information into clear, engaging customer content.
• Strong project management, organisation and attention to detail.
• Comfortable managing multiple stakeholders and priorities.

Preferred

• Experience in online fundraising, charities, non-profit organisations or mission-led businesses.
• Familiarity with accessibility standards and inclusive design principles.
• Experience working alongside CRM, acquisition or lifecycle marketing teams.
• Experience using AI tools responsibly to support content workflows and optimisation.