Responsibilities

• Develop and maintain company-wide messaging frameworks.
• Create clear value propositions for buyers, users, influencers and executive stakeholders.
• Establish messaging that supports multi-threaded enterprise sales motions.
• Ensure consistency of positioning across campaigns, sales materials, website content, events and customer communications.
• Develop competitive positioning, differentiation and market narratives.
• Work closely with Product and Sales teams to continuously refine market messaging.
• Create and maintain persona-specific content and communication frameworks.
• Design and execute integrated marketing campaigns across digital, outbound, events, partnerships and content channels.
• Develop programmes that contribute to pipeline generation and commercial growth.
• Manage paid advertising initiatives and optimise campaign effectiveness.

Requirements

• Significant experience in B2B SaaS marketing, product marketing, revenue marketing or go-to-market leadership roles.
• Demonstrated success developing and executing multi-channel marketing campaigns.
• Strong product marketing experience, including messaging, positioning and persona development.
• Experience supporting enterprise or complex B2B sales environments.
• Strong understanding of marketing attribution, campaign measurement and reporting.
• Experience developing sales enablement materials and commercial content.
• Excellent written and verbal communication skills.
• Strong project management and organisational capability.
• Experience managing external agencies, vendors or contractors.
• Ability to work cross-functionally with Sales, Product and Executive teams.
• Comfortable operating in a startup or scale-up environment.

Preferred

• Experience in AI, workflow automation or enterprise software markets.
• Experience with account-based marketing programmes.
• Familiarity with marketing automation and CRM platforms.
• Experience building marketing functions in high-growth environments.
• Exposure to housing, property or regulated industries.

Benefits

• Be part of a fast-growing, mission-driven startup
• Hands-on exposure to applied AI in a real-world, high-impact sector
• High ownership and visibility across leadership, product and commercial teams
• Private healthcare
• Pension
• Deliveroo allowance