Responsibilities

• Role Summary: Urban Outfitters' European digital business is growing across paid, organic, and social channels, and we need someone who can make sense of all of it. This role exists to bring rigour and strategy to how we measure, plan, and allocate our marketing investment across both brand and performance.
• You will be the go-to person for understanding what's working and why — building the measurement frameworks, running the models, and translating complex data into clear budget recommendations.
• You'll sit at the intersection of brand and performance, ensuring neither operates in a silo and that every pound spent is accountable to a commercial outcome.
• What You'll Be Doing:
• Measurement Architecture
• Own and evolve the measurement framework across all marketing channels — paid, organic, social, brand, and performance
• Lead the implementation and ongoing operation of Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA) — either in-house or via vendor partnership
• Run incrementality testing to validate model outputs and build confidence in spend decisions
• Ensure measurement approaches are privacy-compliant and future-proofed against a cookieless environment
• Reporting & Brand Metrics

Requirements

• Proven hands-on experience with MMM — either building models in-house or managing vendor relationships
• Strong understanding of MTA platforms and their limitations
• Experience building LTV and cohort analysis frameworks in an ecommerce context
• Ability to translate complex quantitative outputs into clear commercial recommendations
• Confident working with both brand and performance teams — comfortable in a briefing room and a data warehouse
• Experience owning reporting across a multi-channel marketing function

Preferred

• Background in retail, fashion, or DTC ecommerce
• Experience working with European multi-market data (currency, seasonality, market mix variation)
• Familiarity with incrementality testing methodologies (geo-lift, holdout groups)
• Exposure to media agency planning and buying cycles
• SQL or Python skills for data manipulation — you don't need to be an engineer but being able to interrogate data directly is a strong plus

Benefits

• Work-life Balance
• Flexible start and finish times
• Bring your dog to work
• Wellbeing
• Employees Assistance program to support with mental, physical and financial health
• Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
• Private Medical Insurance
• Employee Discount
• Up to 40% off at all URBN Brands!
• One paid day to either volunteer or fundraise for a charity of your choice